Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
Breaking News

Remake of ‘Daisy’ Ad Takes Aim at Iran Deal

An interfaith organization launched a nationwide campaign against the Iran nuclear agreement featuring a video that recalls a controversial political ad from 50 years ago.

The International Fellowship of Christians and Jews, a pro-Israel group, announced the campaign on Tuesday, urging millions of Christians to lobby Congress against the deal reached last month between Iran and six world powers.

The 30-second video pays homage to the Cold War-era “Daisy” advertisement for Lyndon Johnson during the 1964 presidential election campaign. The ad against the use of nuclear weapons featured a little girl.

In the new video, a young boy closes his eyes and counts as a young girl hides. An ominous voice takes over the countdown before the screen cuts to a nuclear explosion mushroom cloud. A final message implores viewers to “tell Washington NO to a nuclear Iran.”

Rabbi Yechiel Eckstein, president and founder of the International Fellowship of Christians and Jews, said in a statement, “If this agreement is ratified, Americans will — for the first time in a generation — understand what it means to have a credible threat of annihilation looming over the heads of our children and grandchildren, and in that way will understand better than ever the threat that hangs over Israelis every day.”

The video was released online and is being pushed via social media. It will air Wednesday through Friday on Fox News at various times as a paid advertisement, according to a Fellowship spokesman. A radio ad is also in the works.

The new efforts supplement an email and letter campaign that began in April following the nuclear framework agreement announcement.

A message from our CEO & publisher Rachel Fishman Feddersen

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.

At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and polarized discourse.

Readers like you make it all possible. Support our work by becoming a Forward Member and connect with our journalism and your community.

—  Rachel Fishman Feddersen, Publisher and CEO

Join our mission to tell the Jewish story fully and fairly.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.