JDate Buys JSwipe — Ends Spat Over Letter ‘J’

Image by JDate

By JTA October 17, 2015

Just months after a public battle over the trademark of the letter “J,” Jewish dating services JDate and JSwipe have kissed and coupled up.

Spark Networks, owner of JDate and several other non-Jewish dating sites, announced on Wednesday that it had bought Smooch Labs, the company behind mobile dating app JSwipe. The purchase price will be announced when Spark Networks releases its fourth quarter finances.

JDate, an older and larger website, sued fledging competitor JSwipe in November 2014. In the lawsuit, JDate claimed that it had a trademark on the letter “J” among dating sites and a patent on technology that helps users find matches. JSwipe’s founder David Yarus launched an unsuccessful Indiegogo crowdsourcing campaign to try to raise money to pay for over $300,000 in legal fees.

Yarus’ tune had changed in the Spark Networks news release announcing the sale.

“In talking with the new management team at Spark it was clear that we share the same mission and our combined know-how will help us better serve the Jewish community into the future,” he said. “Everyone at Smooch Labs is excited to join the Spark team.”

The news release hinted that Spark Networks will add paid premium services to the JSwipe app, which is currently free.

JDate boasts over 750,000 users, while the news release hints that JSwipe’s user base has surpassed 450,000.

JSwipe is modeled on the dating app Tinder, which is popular among millennials and was one of the first so-called “swiping apps,” which allow users to use a quick swipe motion to choose between photos of users.

A message from our CEO & publisher Rachel Fishman Feddersen

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.

The coming year promises to be filled with more complex and historic developments. We are entering an era where independent, fact-based Jewish journalism will be more important than ever. We need to be ready for whatever 2025 will bring, and with your help, we can be.

We’ve set a goal to raise $260,000 by December 31. That’s an ambitious goal, but one that will give us the resources we need to invest in the high quality news, opinion, analysis and cultural coverage that isn’t available anywhere else.

If you feel inspired to make an impact, now is the time to give something back. Join us as a member at your most generous level.

— Rachel Fishman Feddersen, Publisher and CEO