Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
Breaking News

Stunning ‘Superman’ Actress Sues After Being Dumped From Modeling Gig

An Israeli fashion store’s decision to fire Israeli actress Ayelet Zurer, 46, as its house model and replace her with a 25-year-old sparked a national debate on women’s rights in that industry.

Zurer, a Tel Aviv-born actress who had prominent roles in Steven Spielberg’s 2005 film “Munich” and the 2013 Superman franchise “Man of Steel,” sued the Golbary chain of discount fashion stores last month for wrongful dismissal after working for 11 years as their house model, the Globes daily reported Monday.

The lawsuit for $118,000 in damages alleges the owners told Zurer that her looks had deteriorated and then fired her for a different reason – namely that she had missed a photo shoot because of a minor operation she had to undergo last year. Then they replaced her with Esti Ginsburg, a 25-year-old model once featured on the cover of Sports Illustrated magazine.

The lawsuit against Golbary prompted an outcry in media and social networks, with some users setting up Facebook pages calling on women to boycott the Golbary chain, which has 85 stores. It also elicited an angry reaction from Shelly Yachimovich, the previous chair of Israel’s Labor Party.

Yachimovich called Zurer “breathtakingly beautiful” and added that the actress attained her current status through talent.

“That someone should consider her not beautiful enough pours gasoline on the fire” that is low self-esteem among many women because of the fashion industry’s perpetuation of unattainable beauty standards, Yachimovich wrote on Facebook.

Zurer’s “looks haven’t really deteriorated. Simply, for 54-year-old Moshe Golbary, her time was up – her age was beyond his ability to fathom it,” Yachimovich wrote, adding that Golbary used to own a firm that specialized in organizing horse pageants.

“Women are not horses,” wrote Yachimovich.

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.

Now more than ever, American Jews need independent news they can trust, with reporting driven by truth, not ideology. We serve you, not any ideological agenda.

At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and the protests on college campuses.

Readers like you make it all possible. Support our work by becoming a Forward Member and connect with our journalism and your community.

Make a gift of any size and become a Forward member today. You’ll support our mission to tell the American Jewish story fully and fairly. 

— Rachel Fishman Feddersen, Publisher and CEO

Join our mission to tell the Jewish story fully and fairly.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.