(JTA) — One Jewish group that joined the Women’s March on Washington has seen its online donations double since the election of Donald Trump as president. Another has twice as many guests as usual attending its annual conference. A third has seen its social media engagement skyrocket.
And after bringing thousands of Jews to the streets on Saturday, they’re all asking the same question: What now?
A range of liberal Jewish groups took part in the Women’s March, which drew more than 3 million people to streets across the country to protest Trump’s policies and advocate for women’s rights and civil rights. And like the organizers of the march, Jewish groups who shared its agenda face the challenge of making sure the demonstration wasn’t a one-off venting of frustration, but a catalyst for sustained political activism.
“There’s so many things to fight for and there are so many things to fight against right now,” said Lori Weinstein, CEO of Jewish Women’s International, part of a coalition of Jewish groups that took part in the protest. “The Women’s March was a place for everyone to gather. It was a place for everyone to be lifted up and catapulted forward.”
Groups like Weinstein’s have spent decades advocating for causes like health care or immigrant rights. They see the march not as a starting point but as a validation of the goals they have long pursued. For them, the question isn’t what to do. It’s how to get people to keep supporting what they are already doing.
“This isn’t new,” said Rabbi Jonah Pesner, director of the Religious Action Center, the Reform movement’s legislative advocacy arm, which hosted a day of programming around the march. “We’re building on growing competency we have. What we’re trying to do is build these movements of justice that will live on after these peak moments.”
With the march acting as a clearinghouse for liberal activists of many stripes, covering everything from reproductive rights to environmentalist activism, its momentum could spread thin over a variety of campaigns. Jewish organizations, hoping to capitalize on the rally’s energy, mentioned fighting the repeal of the Affordable Care Act, protecting voter rights, advocating for immigrants, opposing gun violence, pushing for paid family leave and several other causes.
But Rabbi Jill Jacobs, executive director of T’ruah, a rabbis’ human rights group, said working on a range of issues isn’t a problem because so many people came to the protest.
“All the people mobilized for the Women’s March, they’re not all going to be focused on one issue,” she said. “They’re not all going to be working on health care, they’re not all going to be working on immigration. But if there’s a big chunk of people that are going to be working on health care, on immigration, that’s going to be huge.”
Some organizations, while pursuing several disparate goals, are concentrating their energies on the local scene rather than the national government. Jews United for Justice, a social justice advocacy group in Washington, D.C., will be centered on ensuring funding in the district’s budget for paid family leave, as well as building a network of synagogues willing to offer sanctuary to undocumented immigrants.
“We know one of the most productive things we can do is advocacy around the D.C. budget,” said Rabbi Elizabeth Richman, deputy director of Jews United for Justice. “It centers on the people who are going to be most vulnerable under the Trump administration — low-income employees and people of color.”
Jewish organizations have seen gains since Trump’s election. Jewish Women’s International’s online donations have doubled, and an April conference hosted by the Religious Action Center, which usually draws a crowd of 300, is on track to register at least 700 this year. But in a political environment where major policies are announced via Twitter, it’s unclear whether the Women’s March or its Jewish contingent will be able to claim people’s attention and energy in the weeks and months to come.
“There’s something about the public quality of the social media we use to coordinate protests that does a really good job getting people out into the street and feeling united on a mass level,” said Gal Beckerman, author of “When They Come for Us, We’ll Be Gone,” a book on the movement to free Soviet Jewry. “But [it] does a poor job helping people figure out the kind of organizing, building unified ideologies, sets of demands — all these things that movements need to move to the the next level in terms of effectiveness.”
Beckerman said that staying focused might be especially tough for the Jewish community, which was divided over Trump. While most Jews voted for the Democrat Hillary Clinton, a few Jewish organizations, representing a vocal but now ascendant minority of American Jewry, have thrown their support behind the newly inaugurated president.
“There’s a lot of division right now in the American Jewish world over Trump,” he said. “What was different in the Soviet Jewry movement, what made that movement so effective, is that it did bring together all the different sides of the Jewish community — particularly the side that thinks in terms of universal rights and the side that’s more particularist.”
For Nancy Kaufman, CEO of the National Council of Jewish Women, which fought for voting rights in the 1910s and civil rights in the 1960s, the march was one more protest in a long line of activism. To make it effective, she said, the participants must understand that no one demonstration will create change — no matter how many people it mobilized.
“The most important thing is to understand that despair is not a strategy, and we can’t stop,” Kaufman said. “The most important thing is we coordinate, collaborate, not spin our wheels and figure out where we can have some wins because it’s going to be a tough road.”