This is the Forward’s coverage of advertising, marketing, and Jewish consumer culture.
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The Latest
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Culture A small town in Spain is finally embracing its Jewish history — but is any of that history true?
In Hervás, a rural hamlet of 4,000, an invented Jewish heritage has become a point of pride and a marketing tool
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Politics Is Doug Emhoff hot? It may matter more than you think
Attractiveness, for better or for worse, can help win elections, particularly in a meme-driven election cycle
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Culture What happens when pro-Palestinian symbols become fast fashion?
Kaffiyeh-print everything is now available, drop-shipped to your door for low, low prices
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Culture The new iPad ad literally destroys art — what would philosopher Walter Benjamin think about it?
The Age of Mechanical Reproduction is upon us once more
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Culture Done with gefilte dogs, Manischewitz launches a new look in time for Pesach
The kosher food titan is aiming for a more casual, welcoming brand
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Culture Here’s why the Super Bowl ads about Jesus, antisemitism and the Israeli hostages didn’t work
A trio of scolding, moralizing ads felt jarring amidst a succession of goofy celebrity spots
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News What is ‘Jewish hate’? Super Bowl ad leaves some confused
Some viewers were confused about the slogan calling on Americans to “stand up to Jewish hate”
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Culture A new Israeli ad makes Gaza look like a Mediterranean paradise — what’s the goal?
Israel might look like it's rethinking its wartime public relations strategy. Not so fast
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News Holocaust denier Nick Fuentes admits ‘at least 6 million’ Jews were killed in Nazi Germany
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Fast Forward Sydney Opera House lit by giant menorah as vigils for Bondi Beach victims take place across Australia
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Fast Forward Columbia professor Mahmood Mamdani, father of NYC Mayor-elect Zohran Mamdani, criticizes university over antisemitism and protests
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Opinion The Maccabees taught us persistence and hope – even when the light flickers, as it has this Hanukkah
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