Welcome to the Forward’s coverage of advertising, marketing, and Jewish consumer culture.
Advertising
The Latest
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Culture Done with gefilte dogs, Manischewitz launches a new look in time for Pesach
The kosher food titan is aiming for a more casual, welcoming brand
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Culture Here’s why the Super Bowl ads about Jesus, antisemitism and the Israeli hostages didn’t work
A trio of scolding, moralizing ads felt jarring amidst a succession of goofy celebrity spots
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News What is ‘Jewish hate’? Super Bowl ad leaves some confused
Some viewers were confused about the slogan calling on Americans to “stand up to Jewish hate”
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Culture A new Israeli ad makes Gaza look like a Mediterranean paradise — what’s the goal?
Israel might look like it's rethinking its wartime public relations strategy. Not so fast
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Culture No, the Israel-Hamas war is not a diet plan, or any other marketing gimmick
Maybe not everything needs to be connected to the news. Just a thought.
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Culture How a multi-faith, multiracial team of artists is waging a nationwide billboard campaign to fight antisemitism
'The Highest Form of Wisdom is Kindness' debuts in time for the High Holidays and looks to build solidarity in the face of hate.
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Fast Forward Brandeis University’s ‘anything but Orthodox’ ad generates controversy
Critics found the ad 'disappointing' at a time when some Orthodox Jews feel targeted. Others said Brandeis is a 'glorious' place for observant Jews
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Culture Billboards urge people to convert to Christianity — but can they make antisemites see the light?
An old-fashioned form of advertising has become the go-to for religious causes. Why?
Explore
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Music In 1964, when he was just 23, Bob Dylan wrote the prophetic anthem that encapsulates Trump’s America
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News State Department plan to deport ‘pro-Hamas’ students relies on a 1952 law that targeted Jews
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Fast Forward What does the election of Mark Carney mean for Canadian Jews and Israel?
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News Jewish groups targeted Columbia grad Mahmoud Khalil — then ICE arrested him
In Case You Missed It
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Opinion Trump’s economic assault on Europe is terrible news for Israel
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Yiddish נאָך 10,000 בריתן וועט אַריזאָנער מוהל זיך פּענסיאָנירןAfter doing his 10,000th bris, Arizona mohel is retiring
אַלען זינגער איז אַ קינדער־דאָקטער וואָס האָט דורכגעפֿירט בריתן, מערסטנס פֿאַר רעפֿאָרם־ און קאָנסערוואַטיווע משפּחות
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Looking Forward Mahmoud Khalil, Elon Musk and the upside-down world of Purim 2025
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Culture BDS has denounced ‘No Other Land’ for ‘normalization’ – what does that actually mean?
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