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Culture Why is the IDF promoting its Gaza operation like a Marvel movie?
The Israeli military is trying to leverage superhero associations for its brand
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Film & TV That industrial musical in ‘Mrs. Maisel’ wasn’t a fever dream — it was history
Products like cars and mouthwash inspired song-and-dance numbers that were a staple of American business
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News Robert Kraft will spend $25 million running ads against antisemitism. Is this the right way to protect Jews?
The advertisements will focus on wrenching scenes of antisemitism, and highlight bystanders who intervene, but critics aren't sure the campaign will work
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Culture All the Jew(ish) Super Bowl 2023 ads
Between Ma&Ya's and the Snapchat commercial, it was all a bit much
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Culture Twitter re-platformed extremists — and it’s paying off in ad money
Turns out that extremism draws clicks, and clicks mean ad dollars
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Culture ‘He Gets Us’ ads are selling Jesus at the Super Bowl. Who is buying?
A well-funded ad campaign aims to give Christianity a makeover
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Culture Scrub Daddy’s viral sponges come in kosher options now
The thirsty TikTok scrubber partnered with Jewish TikToker Melinda Strauss
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News Jewish words of wisdom are popping up on billboards around Los Angeles. Just don’t look them up.
The Federation elected to suit the audience rather than stick to the book
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News Student protesters being deported are not ‘martyrs and heroes,’ says former antisemitism envoy
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Opinion My Jewish moms group ousted me because I work for J Street. Is this what communal life has come to?
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News Who is Alan Garber, the Jewish Harvard president who stood up to Trump over antisemitism?
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Fast Forward Suspected arsonist intended to beat Gov. Josh Shapiro with a sledgehammer, investigators say
In Case You Missed It
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Fast Forward In the ashes of the governor’s mansion, clues to a mystery about Josh Shapiro’s Passover Seder
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Fast Forward Itamar Ben-Gvir is coming to America, with stops at Yale and in New York City already set
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Fast Forward Texas Jews split as lawmakers sign off on $1B private school voucher program
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Books What is ‘Zionism without Zion?’ New history asks, but can’t answer
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