Welcome to the Forward’s coverage of advertising, marketing, and Jewish consumer culture.
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Culture Billboards urge people to convert to Christianity — but can they make antisemites see the light?
An old-fashioned form of advertising has become the go-to for religious causes. Why?
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Culture Why is the IDF promoting its Gaza operation like a Marvel movie?
The Israeli military is trying to leverage superhero associations for its brand
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Film & TV That industrial musical in ‘Mrs. Maisel’ wasn’t a fever dream — it was history
Products like cars and mouthwash inspired song-and-dance numbers that were a staple of American business
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News Robert Kraft will spend $25 million running ads against antisemitism. Is this the right way to protect Jews?
The advertisements will focus on wrenching scenes of antisemitism, and highlight bystanders who intervene, but critics aren't sure the campaign will work
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Culture All the Jew(ish) Super Bowl 2023 ads
Between Ma&Ya's and the Snapchat commercial, it was all a bit much
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Culture Twitter re-platformed extremists — and it’s paying off in ad money
Turns out that extremism draws clicks, and clicks mean ad dollars
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Culture ‘He Gets Us’ ads are selling Jesus at the Super Bowl. Who is buying?
A well-funded ad campaign aims to give Christianity a makeover
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Culture Scrub Daddy’s viral sponges come in kosher options now
The thirsty TikTok scrubber partnered with Jewish TikToker Melinda Strauss
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News Exclusive: ADL chief compares student protesters to ISIS and al-Qaida in address to Republican officials
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Opinion Greta Thunberg’s Gaza flotilla was never going to help Palestinians
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Culture I ranked the NYC mayoral candidates exclusively based on their bagel orders
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News How Jewish can you be in a Boca country club? Wrapping tefillin got a family suspended, lawsuit says
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Culture His parents fled the Nazis in 1937 — now he’s using his chutzpah to fight Donald Trump
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Fast Forward 24 hours of war leaves Israel reeling, with bomb shelters full and flights canceled
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Fast Forward In US lawmakers’ response to Israel’s strike on Iran, sweeping support with signs of tension
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Opinion Trump’s latest move makes Mahmoud Khalil a Joseph for our times
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