This is the Forward’s coverage of advertising, marketing, and Jewish consumer culture.
Advertising
The Latest
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Fast Forward Brandeis University’s ‘anything but Orthodox’ ad generates controversy
Critics found the ad 'disappointing' at a time when some Orthodox Jews feel targeted. Others said Brandeis is a 'glorious' place for observant Jews
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Culture Billboards urge people to convert to Christianity — but can they make antisemites see the light?
An old-fashioned form of advertising has become the go-to for religious causes. Why?
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Culture Why is the IDF promoting its Gaza operation like a Marvel movie?
The Israeli military is trying to leverage superhero associations for its brand
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Film & TV That industrial musical in ‘Mrs. Maisel’ wasn’t a fever dream — it was history
Products like cars and mouthwash inspired song-and-dance numbers that were a staple of American business
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News Robert Kraft will spend $25 million running ads against antisemitism. Is this the right way to protect Jews?
The advertisements will focus on wrenching scenes of antisemitism, and highlight bystanders who intervene, but critics aren't sure the campaign will work
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Culture All the Jew(ish) Super Bowl 2023 ads
Between Ma&Ya's and the Snapchat commercial, it was all a bit much
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Culture Twitter re-platformed extremists — and it’s paying off in ad money
Turns out that extremism draws clicks, and clicks mean ad dollars
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Culture ‘He Gets Us’ ads are selling Jesus at the Super Bowl. Who is buying?
A well-funded ad campaign aims to give Christianity a makeover
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