Welcome to the Forward’s coverage of advertising, marketing, and Jewish consumer culture.
Advertising
The Latest
-
Culture Why is the IDF promoting its Gaza operation like a Marvel movie?
The Israeli military is trying to leverage superhero associations for its brand
-
Film & TV That industrial musical in ‘Mrs. Maisel’ wasn’t a fever dream — it was history
Products like cars and mouthwash inspired song-and-dance numbers that were a staple of American business
-
News Robert Kraft will spend $25 million running ads against antisemitism. Is this the right way to protect Jews?
The advertisements will focus on wrenching scenes of antisemitism, and highlight bystanders who intervene, but critics aren't sure the campaign will work
-
Culture All the Jew(ish) Super Bowl 2023 ads
Between Ma&Ya's and the Snapchat commercial, it was all a bit much
-
Culture Twitter re-platformed extremists — and it’s paying off in ad money
Turns out that extremism draws clicks, and clicks mean ad dollars
-
Culture ‘He Gets Us’ ads are selling Jesus at the Super Bowl. Who is buying?
A well-funded ad campaign aims to give Christianity a makeover
-
Culture Scrub Daddy’s viral sponges come in kosher options now
The thirsty TikTok scrubber partnered with Jewish TikToker Melinda Strauss
-
News Jewish words of wisdom are popping up on billboards around Los Angeles. Just don’t look them up.
The Federation elected to suit the audience rather than stick to the book
Most Popular
- 1
Music In 1964, when he was just 23, Bob Dylan wrote the prophetic anthem that encapsulates Trump’s America
- 2
News State Department plan to deport ‘pro-Hamas’ students relies on a 1952 law that targeted Jews
- 3
Fast Forward What does the election of Mark Carney mean for Canadian Jews and Israel?
- 4
News Jewish groups targeted Columbia grad Mahmoud Khalil — then ICE arrested him
In Case You Missed It
-
Opinion Trump’s economic assault on Europe is terrible news for Israel
-
Yiddish נאָך 10,000 בריתן וועט אַריזאָנער מוהל זיך פּענסיאָנירןAfter doing his 10,000th bris, Arizona mohel is retiring
אַלען זינגער איז אַ קינדער־דאָקטער וואָס האָט דורכגעפֿירט בריתן, מערסטנס פֿאַר רעפֿאָרם־ און קאָנסערוואַטיווע משפּחות
-
Looking Forward Mahmoud Khalil, Elon Musk and the upside-down world of Purim 2025
-
Culture BDS has denounced ‘No Other Land’ for ‘normalization’ – what does that actually mean?
-
Shop the Forward Store
100% of profits support our journalism