Welcome to the Forward’s coverage of advertising, marketing, and Jewish consumer culture.
Advertising
The Latest
-
Culture Why is the IDF promoting its Gaza operation like a Marvel movie?
The Israeli military is trying to leverage superhero associations for its brand
-
Film & TV That industrial musical in ‘Mrs. Maisel’ wasn’t a fever dream — it was history
Products like cars and mouthwash inspired song-and-dance numbers that were a staple of American business
-
News Robert Kraft will spend $25 million running ads against antisemitism. Is this the right way to protect Jews?
The advertisements will focus on wrenching scenes of antisemitism, and highlight bystanders who intervene, but critics aren't sure the campaign will work
-
Culture All the Jew(ish) Super Bowl 2023 ads
Between Ma&Ya's and the Snapchat commercial, it was all a bit much
-
Culture Twitter re-platformed extremists — and it’s paying off in ad money
Turns out that extremism draws clicks, and clicks mean ad dollars
-
Culture ‘He Gets Us’ ads are selling Jesus at the Super Bowl. Who is buying?
A well-funded ad campaign aims to give Christianity a makeover
-
Culture Scrub Daddy’s viral sponges come in kosher options now
The thirsty TikTok scrubber partnered with Jewish TikToker Melinda Strauss
-
News Jewish words of wisdom are popping up on billboards around Los Angeles. Just don’t look them up.
The Federation elected to suit the audience rather than stick to the book
Explore
Most Popular
- 1
Fast Forward Trump to ‘defend the rights of Christians,’ announces new faith initiative led by controversial televangelist
- 2
Music Critics say Kendrick Lamar was too loud and hard to understand — they said the same thing about Bob Dylan in Newport
- 3
Music In lawsuit, Drake accuses Kendrick Lamar of picking on ‘Jewish heritage’
- 4
Opinion Yes, Trump’s Gaza plan is outrageous. It could also be just what the Middle East needs
In Case You Missed It
-
Fast Forward A grant to study Hebrew is ‘woke DEI,’ Ted Cruz says
-
Fast Forward Macklemore’s latest anti-Israel music video, ‘F—ed up,’ places the West Bank and Holocaust side-by-side
-
Opinion Why does Trump’s Gaza plan sound so familiar? Because the Nazis tried it first
-
News Burned trees, traumatized animals: Nature is revealing the unseen effects of Israel’s wars
-
Shop the Forward Store
100% of profits support our journalism
