This is the Forward’s coverage of advertising, marketing, and Jewish consumer culture.
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The Latest
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Culture No, the Israel-Hamas war is not a diet plan, or any other marketing gimmick
Maybe not everything needs to be connected to the news. Just a thought.
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Culture How a multi-faith, multiracial team of artists is waging a nationwide billboard campaign to fight antisemitism
'The Highest Form of Wisdom is Kindness' debuts in time for the High Holidays and looks to build solidarity in the face of hate.
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Fast Forward Brandeis University’s ‘anything but Orthodox’ ad generates controversy
Critics found the ad 'disappointing' at a time when some Orthodox Jews feel targeted. Others said Brandeis is a 'glorious' place for observant Jews
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Culture Billboards urge people to convert to Christianity — but can they make antisemites see the light?
An old-fashioned form of advertising has become the go-to for religious causes. Why?
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Culture Why is the IDF promoting its Gaza operation like a Marvel movie?
The Israeli military is trying to leverage superhero associations for its brand
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Film & TV That industrial musical in ‘Mrs. Maisel’ wasn’t a fever dream — it was history
Products like cars and mouthwash inspired song-and-dance numbers that were a staple of American business
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News Robert Kraft will spend $25 million running ads against antisemitism. Is this the right way to protect Jews?
The advertisements will focus on wrenching scenes of antisemitism, and highlight bystanders who intervene, but critics aren't sure the campaign will work
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Culture All the Jew(ish) Super Bowl 2023 ads
Between Ma&Ya's and the Snapchat commercial, it was all a bit much
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News An Israeli restaurant chain said it closed due to boycotts. Protesters are celebrating.
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Opinion Jews are worried about Zohran Mamdani. Here’s why they shouldn’t be
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News Many U.S. synagogues display the Israeli flag on their bimahs. After the hostages were released, one NYC shul decided to move theirs.
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Film & TV What the new season of ‘Nobody Wants This’ gets right — and very wrong — about Judaism
In Case You Missed It
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News Mamdani opposes Zionism, but wants New York public schools to teach about it
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Sports It’s so cool that Sandy Koufax was there for that
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Opinion In the Mamdani-Cuomo race, why should I choose safety as a Jew over safety as a woman?
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Film & TV In HBO’s new Stephen King series, the Holocaust is fuel for jump scares
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