Sports Bra Makers Ignored Large-Breasted Women. Until Elyse Kaye Came Along.
When Elyse Kaye discovered that more than half of active, adult females like herself were not being served by the athletic wear industry, she decided to build a better mousetrap, or in her case, a better sports bra. “Being in the bra world is not what I set out to do,” says Kaye, a fitness…
