Why Branding Judaism Is a Bad Idea
I blame Heeb. Launched in 2001, “The New Jew Review” iterated a sharp, satirical take on Jewish culture. The idea was to edify through mockery: Thus a 2005 cover featured Sarah Silverman displaying her cleavage through a hole in a sheet. Although it can try too hard to shock (remember Roseanne Barr as Hitler baking…