In two controversial ads, a tale of how not to fight antisemitism — or support Israel
Jews are tired of being treated like we must always be afraid
Robert Kraft
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Fast Forward Super Bowl ad combatting antisemitism draws criticism from Jews
A $15 million Super Bowl spot funded by Robert Kraft aimed to model allyship — but instead ignited a fierce debate among Jews over how antisemitism should be confronted now
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Culture Robert Kraft’s new Super Bowl ad about antisemitism already feels dated
The ‘Sticky Note’ ad may not stick the landing on stopping Jew hate
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Fast Forward Robert Kraft’s new Super Bowl ad enlists Tom Brady and Snoop Dogg to fight ‘all hate’
The ad, unlike the foundation’s 2024 Super Bowl spot, does not explicitly mention Jews
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Fast Forward After spurning Columbia, Robert Kraft gives $1M to Yeshiva U to support transfer students
In April, Kraft had announced a split with his alma mater, Columbia University, over the school’s handling of its pro-Palestinian protests
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Fast Forward Robert Kraft’s foundation to air ad slamming antisemitism at campus protests during NBA playoffs
“Scream until you’re red in the face, but don’t scream at the Jewish kid walking to class,” the ad says
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Fast Forward A synagogue bomb threat is dramatized in an Oscars ad by Robert Kraft’s Foundation to Combat Antisemitism
The ad is based on real-life incident where a church opened its building to a Jewish congregation that had been evacuated
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News What is ‘Jewish hate’? Super Bowl ad leaves some confused
Some viewers were confused about the slogan calling on Americans to “stand up to Jewish hate”
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