— SodaStream, the Israeli company that brought homemade carbonated drinks to kitchens around the world, is making a bid to conquer the home pub with the introduction of Beer Bar, its first homemade brew. The company announced the addition in a news release Monday, spurring share prices to soar, according to the Israeli financial publication Globes. Crafting a homemade…
A New Zealand professor riled the local Jewish community by comparing Israel’s SodaStream to a German company that used Jewish slave labor during World War II. In a letter to New Zealand’s Waikato Times on Nov. 28, University of Auckland sociology professor Scott Poynting equated the Israeli firm, which employed Palestinians, with IG Farben, which…
Fizzy drinks maker SodaStream has raised the prospect of moving work back to the West Bank after the Israeli government refused to extend work permits for its remaining 74 Palestinian workers. SodaStream, which had promoted the idea of workplace co-existence between Israelis and Palestinians, moved its plant from the Israeli-occupied West Bank to Lehavim, a…
The last Palestinian employees of SodaStream lost their jobs following the company’s move from the West Bank to southern Israel. The final 74 employees had been commuting to the company’s new location in the Negev desert since the plant in Maale Adumim closed in October. Some 500 Palestinian employees lost their jobs at that time….
SodaStream’s chief executive called the Boycott, Divestment and Sanctions movement anti-Semitic and maintained that his company gave West Bank Palestinian workers good pay and benefits. In an interview with the Associated Press on Wednesday, two weeks before the West Bank factory is set to close, SodaStream CEO Daniel Birnbaum said his company’s critics did not…
SodaStream changed the labels on some of its products to note that they were manufactured in the West Bank, according to an international media group. The labels were changed to read “Made in the West Bank” following a complaint filed nearly a year ago with the Oregon Department of Justice, the International Middle East Media…
(JTA) — Is “enhanced water” the new soda? SodaStream hopes so. In the hopes of bringing back some positive fizz to its profit line, the Israel-based soda maker company is, according to the New York Times, developing a line of carbonated water flavors to complement its current soda varieties. Starting in June, SodaStream owners will be…
Harvard University Dining Services admitted it made a mistake in deciding to stop buying SodaStream equipment. In a statement e-mailed Thursday to the student newspaper, The Crimson, dining services spokesperson Crista Martin said the service “mistakenly factored political concerns” into its decision. “As the President and Provost have made clear, our procurement decisions should not…
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