Image by haaretz

A package of Salit table salt typically features the familiar blue silhouette of a woman holding a pinch of salt but on this particular package, the woman was nowhere to be found.

Jerusalem has already seen the disappearance of women from billboards and the ads on the sides of buses. Some of the incidents are institutional – when advertising companies refuse to promote photos of women, or when promoters themselves self-censor. Others occur when people take the law into their own hands – obliterating photos of women with black spray paint and ripping down or burning advertisements showing women.

Following a petition to the High Court of Justice by the group Yerushalmim (“Jerusalemites”), the state announced that the Egged bus company and Canaan, the company that owns the concession to advertise on Egged buses, are not permitted to bar advertising featuring pictures of women. Moreover, the court ruled, the supervisor of transportation must condition the operating of the lines on a complete and total ban on discrimination.

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