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September 26, 2016
The Changing Nature of Jewish Philanthropy
In the early 1990s, the iconic Oldsmobile unveiled an advertising campaign trumpeting, “It’s not your father’s Oldsmobile.” The ad slogan was part of General Motors’ attempt to lure buyers back to a car make that had lost its way and become increasingly anachronistic. Would-be purchasers had turned away, associating the Olds with an earlier time and place — a vastly different generational view. The advertising tagline has since morphed into a pop culture catch-all for describing virtually anything new-fangled and changed, but it did nothing to make consumers favorably reconsider Oldsmobiles, which GM closed down early in this decade.
