Skip To Content

A Kindler, Gentler Jihad

[ ![][2]][2]

Palestinian Islamic Jihad is undergoing a multimillion dollar image makeover and will now be known simply as “jihad,” the militant organization announced in February.

Hired to enhance its reputation as a “cutting-edge” radical group, the public relations firm AKPD has taken immediate action. The firm has amended the logo to make it more appealing, and ordered the name written entirely in lower case, using the “Myriad” font.

Top officials have new die-cut, chip-encoded business cards, reportedly embossed, which are designed to integrate seamlessly with a new vcard database. Each nonsuicidal emissary will be equipped with the latest Blackberry technology and syncing software.

The re-branding follows pressure by the Global Organization for Grammatical Terrorism and the self-styled Palestinian Anti-Tautology and Use of Words When Not Entirely Necessary Association.

The latter organization wrote an open letter to Islamic Jihad in June 2009, saying, “We must refer you to dictionary definitions for the word ‘Jihad,’ which is inherently an Islamic concept. Using the phrase ‘Islamic Jihad’ is tautological. It’s like talking about a ‘Jewish rabbi,’ a ‘Catholic pope’ or a kvetchy chef. Your poor grammar is bringing Islam into disrepute. Radicalism should be no bar to the good use of language.” With this latest campaign under its belt, AKPD is hotly tipped for the much coveted Federal Reserve portfolio.


A message from our editor-in-chief Jodi Rudoren

We're building on 127 years of independent journalism to help you develop deeper connections to what it means to be Jewish today.

With so much at stake for the Jewish people right now — war, rising antisemitism, a high-stakes U.S. presidential election — American Jews depend on the Forward's perspective, integrity and courage.

—  Jodi Rudoren, Editor-in-Chief 

Join our mission to tell the Jewish story fully and fairly.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.