Skip To Content

Nintendo Opens Its Second Official Store In Tel Aviv

We hope Mario likes shawarma. On June 24, Nintendo opened its second ever brick-and-mortar store in Tel Aviv, Israel.

The video game company, known for its stable of colorful characters and inventive hardware, launched its first official retail location in 2005 at Rockefeller Center. With the Tel Aviv location, its second ever, we sense a trend: Might Jews really love Nintendo? Sure we do, we have good taste.

The new storefront at the Dizengoff Center edges out the Japanese company’s first ever Tokyo location, scheduled for its own ribbon-cutting this fall. Israel is a new market for Nintendo. It was only in March of this year that Sabra gamers could buy consoles and games domestically, according to the Jerusalem Post.

If you’re on the beach in Tel Aviv and encounter a wild Pikachu, don’t be alarmed.

PJ Grisar is the Forward’s culture intern. He can be reached at [email protected].

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.

Now more than ever, American Jews need independent news they can trust, with reporting driven by truth, not ideology. We serve you, not any ideological agenda.

At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and the protests on college campuses.

Readers like you make it all possible. Support our work by becoming a Forward Member and connect with our journalism and your community.

Make a gift of any size and become a Forward member today. You’ll support our mission to tell the American Jewish story fully and fairly. 

— Rachel Fishman Feddersen, Publisher and CEO

Join our mission to tell the Jewish story fully and fairly.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.