Graphic by Angelie Zaslavsky
By Aaron Bondar January 8, 2022
Sign up for Forwarding the News, our essential morning briefing with trusted, nonpartisan news and analysis, curated by Senior Writer Benyamin Cohen.
Test copy
The reason is simple: Everybody’s doing it.
So, to outperform your competitors, you need to keep optimizing your campaigns to make sure you’re making the most of your ad spend. And a big part of regular ad optimization is testing your ads, usually through A/B testing and ad rotation.
But you may not have tried a technique known as copy testing.
In this guide, we’ll give you the full breakdown of what copy testing is, why it’s in a resurgence, and how you can get the most out of it to increase your advertising ROI and drive sales.
Let’s get started.
blah blah blah blah blag balg
wdewe
