Skip To Content

Support the Forward

Funded by readers like you DonateSubscribe



Test copy

The reason is simple: Everybody’s doing it.
So, to outperform your competitors, you need to keep optimizing your campaigns to make sure you’re making the most of your ad spend. And a big part of regular ad optimization is testing your ads, usually through A/B testing and ad rotation.


But you may not have tried a technique known as copy testing.
In this guide, we’ll give you the full breakdown of what copy testing is, why it’s in a resurgence, and how you can get the most out of it to increase your advertising ROI and drive sales.
Let’s get started.

blah blah blah blah blag balg








Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.