Graphic by Angelie Zaslavsky
By Aaron Bondar January 8, 2022
Test copy
The reason is simple: Everybody’s doing it.
So, to outperform your competitors, you need to keep optimizing your campaigns to make sure you’re making the most of your ad spend. And a big part of regular ad optimization is testing your ads, usually through A/B testing and ad rotation.
But you may not have tried a technique known as copy testing.
In this guide, we’ll give you the full breakdown of what copy testing is, why it’s in a resurgence, and how you can get the most out of it to increase your advertising ROI and drive sales.
Let’s get started.
blah blah blah blah blag balg
wdewe
Why I became the Forward’s Editor-in-Chief
- Alyssa Katz, Editor-in-Chief
You are surely a friend of the Forward if you’re reading this. And so it’s with excitement and awe — of all that the Forward is, was, and will be — that I introduce myself to you as the Forward’s newest editor-in-chief.
And what a time to step into the leadership of this storied Jewish institution! For 129 years, the Forward has shaped and told the American Jewish story. I’m stepping in at an intense time for Jews the world over. We urgently need the Forward’s courageous, unflinching journalism — not only as a source of reliable information, but to provide inspiration, healing and hope.
Support our mission to tell the Jewish story fully and fairly.
