On Protest’s Main Street, Penthouse Has Pricetag of $50M
While hundreds of thousands of Israelis take to the streets to protest the high cost of housing, a penthouse on Tel Aviv’s Rothschild Street is on the market for $50 million.
It’s the highest price ever charged for a home in Israel, the Berggruen Group, which is selling the two-floor apartment, told Ynet.
The apartment, on the 36th and 37th floors of the Meier on Rothschild Tower, will not be completed for two more years. It includes a 23-foot-high living room, an internal elevator, a Jacuzzi, four parking spots in the underground parking area, four storerooms and private cells in the wine cellar, according to Ynet.
Other apartments in the building have sold for between $5.6 million and $17.5 million, with one apartment going to Nat Rothschild, the great-grandson of Baron Edmond de Rothschild. The street on which the tower is built is named after the baron.
A message from our Publisher & CEO Rachel Fishman Feddersen

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism so that we can be prepared for whatever news 2025 brings.
At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and polarized discourse.
Readers like you make it all possible. Support our work by becoming a Forward Member and connect with our journalism and your community.
— Rachel Fishman Feddersen, Publisher and CEO