Skip To Content
Fast Forward

A ‘Cheeky’ 50-Foot-High Plea to Trump on Jerusalem Embassy

An Israeli developer has draped a 50-foot-tall sign on the facade of a Jerusalem building advertising himself to Donald Trump as the man to build the U.S. embassy in Jerusalem.

Trump promised to move the U.S. embassy to Jerusalem from Tel Aviv during his campaign, a pledge made but never fulfilled by several other American presidents.

The sign congratulates Trump. It also includes developer Johny Finn’s phone number.

“It’s the Jewish chutzpah,” Finn said in an interview with the Forward. Finn, a British Israeli who lives in the West Bank settlement of Efrat, called the sign a “cheeky Jewish joke” that touched on current events.

Finn is in favor of moving the embassy from Tel Aviv to Jerusalem as a gesture to show that the United States stands by Israel. He is sure that Trump will do it, calling Trump “as straight as they come.”

Image by Connie Green

Finn’s sign hangs on a building in West Jerusalem’s Baka neighborhood. The building is empty of tenants during repairs.

Even so, Finn said that several apartment owners made note of the large sign, including one left-wing couple who were upset about the message.

Contact Naomi Zeveloff at [email protected] 

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.

Now more than ever, American Jews need independent news they can trust, with reporting driven by truth, not ideology. We serve you, not any ideological agenda.

At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and the protests on college campuses.

Readers like you make it all possible. Support our work by becoming a Forward Member and connect with our journalism and your community.

Make a gift of any size and become a Forward member today. You’ll support our mission to tell the American Jewish story fully and fairly. 

— Rachel Fishman Feddersen, Publisher and CEO

Join our mission to tell the Jewish story fully and fairly.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.