Skip To Content

Support the Forward

Funded by readers like you DonateSubscribe
Fast Forward

Got Nazis? Milk Is New Symbol Of Racial Purity For White Nationalists

First it was Pepe the Frog, a seemingly benign cartoon character, appropriated by white nationalists and now listed in the Anti-Defamation League’s database of hate symbols.

Now — milk?

Earlier this month, a cadre of white nationalists stormed Shia Labeouf’s since-shuttered art installation in New York to dance and chug gallons of whole milk. They were also shirtless.

“Milk is the new, creamy symbol of white racial purity in Donald Trump’s America,” wrote reporting on the unusual scene.

The connection between white nationalism and milk likely dates back to a meme that circulated on 4chan, an online forum and haven for the “alt-right,” which suggested there was a geographic “milk zone” in Europe — and that whites today are better fit to digest milk more than any other ethnic group. “Alt-right” is the label preferred by contemporary white nationalists.

Meanwhile, the “alt-right”-leaning website dismissed the attention as all part of an elaborate “alt-right” prank that had gotten out of hand.

“Shitlord” is slang for someone who posts deliberately inflammatory comments online with the intention of distracting readers or derailing a conversation, an act known as “shitposting.”

“Nobody actually takes these memes literally,” an unbylined article on the website read. “Just as nobody thinks every black person on the planet is fatherless, or every Muslim on the planet is a terrorists [sic], nobody on 4chan actually believes that the ability to drink milk in [sic] genetic. It’s just ironic meme shitposting.”

Following the milk-chugging scene — and the write-up — “alt-right” Twitter reveled in the attention.

Richard Spencer, a leading thinker of the “alt-right,” inserted an emoji of a glass of milk into his Twitter handle. (This replaced an emoji of a frog, a reference to Pepe.)

Another user played on the white supremacist slogan known as Fourteen Words, replacing the last phrase “white children” with “white milk.”

Email Sam Kestenbaum at [email protected]


  • Events

    Haart to Haart


    Dec 7, 2022

    7 pm ET · 

    A conversation with Julia Haart and her son Shlomo, stars of Netflix's 'My Unorthodox Life,' about the new season and much more.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.