Skip To Content
Get Our Newsletter
JEWISH. INDEPENDENT. NONPROFIT.

Support the Forward

Funded by readers like you DonateSubscribe
Fast Forward

Luring Tourists With 5-Star Lifeguard Shack On Tel Aviv Beach

The mayor of Tel Aviv rushed to help the German travel blogger lift her luggage away from the incoming tide as she made her way into the city’s newest beachfront digs — a wooden lifeguard tower refurbished as a pop-up luxury suite.

As part of an effort to market Israel as a winter tourist destination for Europeans, the city of Tel Aviv and Israel’s tourism ministry have teamed up with a local hotel chain to temporarily transform the tower into a two-story suite, with hot tub, room service and very unobstructed ocean views.

“There is a phenomenon of hotel rooms in unexpected or unusually inaccessible places,” said Eytan Schwartz, head of Tel Aviv Global and Tourism.

Only 15 couples, winners of an online competition, will get to stay in the tower, whose stilts are buffeted by the waves.

Boutique hotels have in recent years perched guests in tree houses, construction cranes and salt flats, but Tel Aviv’s is believed to be the first to occupy a lifeguard hut.

Israel’s tourism industry welcomes around 4 million visitors a year.

“Today tourism looks for cities,” Amir Halevi, director-general of the ministry, told Reuters. “We sell Israel through Tel Aviv.”—Reuters

Engage

  • SHARE YOUR FEEDBACK

  • UPCOMING EVENT

    NY-12 Candidate Forum

    THE TEMPLE EMANU-EL STREICKER CENTER and Virtual

    Aug 10, 2022

    7 pm ET · 

    Will the last Jew left in New York’s congressional delegation be reelected? Will New York’s senior congresswoman receive another term? Or will one of the newcomers upend Manhattan politics?

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free under an Attribution-Non Commercial-No Derivatives Creative Commons license as long as you follow our republishing guidelines, which require that you credit Foward and retain our pixel. See our full guidelines for more information.

To republish, copy the HTML, which includes our tracking pixel, all paragraph styles and hyperlinks, the author byline, and credit to Foward. Have questions? Please email us at help@forward.com.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.