Silicon Valley’s Most Ridiculous Startup Is Endorsed By Ivanka
Image by Getty Images
By Aiden Pink April 27, 2017
Silicon Valley is home to many head-scratching startups, and just as many rich investors looking for ways to extend their lifespans.
Enter Juicero, a startup pitching a $400 WiFi-enabled juice squeezer. The company, which has been praised by Gwyneth Paltrow and backed with around $120 million in venture capital funding from Google and other major companies, also sells users subscriptions to buy pre-prepared fruits and vegetables.
Unfortunately, as a Bloomberg News investigation discovered, you can squeeze the juice for yourself just as well — if not better — just by using your hands.
This, of course, has led to much snark online.
To think I had a $400 Juicer at the palm of my hands all these years. #juicero
— sergio (@ses435) April 21, 2017
However, it turns out that Paltrow was not the only blonde Jewish lifestyle guru to sing Juicero’s praises:
Ivanka Trump: Making Juice Great Again.
Contact Aiden Pink at [email protected].
A message from our CEO & publisher Rachel Fishman Feddersen
I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.
We’ve set a goal to raise $260,000 by December 31. That’s an ambitious goal, but one that will give us the resources we need to invest in the high quality news, opinion, analysis and cultural coverage that isn’t available anywhere else.
If you feel inspired to make an impact, now is the time to give something back. Join us as a member at your most generous level.
— Rachel Fishman Feddersen, Publisher and CEO
