Skip To Content
We’ve Taken Down the Forward Paywall: An Open Letter to Our ReadersRead Now
Fast Forward

Silicon Valley’s Most Ridiculous Startup Is Endorsed By Ivanka

Silicon Valley is home to many head-scratching startups, and just as many rich investors looking for ways to extend their lifespans.

Enter Juicero, a startup pitching a $400 WiFi-enabled juice squeezer. The company, which has been praised by Gwyneth Paltrow and backed with around $120 million in venture capital funding from Google and other major companies, also sells users subscriptions to buy pre-prepared fruits and vegetables.

Unfortunately, as a Bloomberg News investigation discovered, you can squeeze the juice for yourself just as well — if not better — just by using your hands.

This, of course, has led to much snark online.

However, it turns out that Paltrow was not the only blonde Jewish lifestyle guru to sing Juicero’s praises:

Ivanka Trump: Making Juice Great Again.

Contact Aiden Pink at [email protected].


Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.