Fast Forward

John Mayer Calls Out B&H Photo For ‘The World’s Most Boring Tweet’

Chasidic-owned B&H Photo is known for high quality camera equipment and a website that shuts down in observance of the Jewish Sabbath (much to the chagrin of the unobservant shutterbugs among us). But social media expertise? It seems not so much.

On May 11, John Mayer called out B&H for posting what he referred to as “the world’s most boring tweet”:

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