John Mayer Calls Out B&H Photo For ‘The World’s Most Boring Tweet’

Graphic by Angelie Zaslavsky
Chasidic-owned B&H Photo is known for high quality camera equipment and a website that shuts down in observance of the Jewish Sabbath (much to the chagrin of the unobservant shutterbugs among us). But social media expertise? It seems not so much.
On May 11, John Mayer called out B&H for posting what he referred to as “the world’s most boring tweet”:
Hello, fellow Forward reader! I’m Joel Brown, a Forward reader and supporter for more than 15 years, and currently the chair of the board of directors.
I’m an avid Forward reader because it ticks so many of my essential boxes: excellent journalism, Jewish focus and diverse viewpoints. In today’s political climate, what I most appreciate is the Forward’s independence — made possible by the generosity of its membership.
The Forward is committed to bringing you unbiased, nuanced Jewish news. From my position as board chair, I see an exciting future as we expand our position as the definitive independent voice of contemporary American Judaism.
— Joel Brown, Forward board chair

