Support For Israel On Campus Drops By ‘Devastating’ 27%: Study by the Forward

Support For Israel On Campus Drops By ‘Devastating’ 27%: Study

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The Brand Israel Group, a coalition of volunteer advertising and marketing specialists, has released a survey that shows a significant decrease in Israel’s approval rating among Americans.

“The future of America no longer believe that Israel shares their values. This is huge! Devastating,” Fern Oppenheim, a co-founder of BIG, told The Times of Israel.

While approval of Israel among American college students dropped 27% between the group’s 2010 and 2016 surveys, Israel’s approval rating among all Americans dropped 14 points, from 76% to 62%.

College students remain the only group surveyed that are more inclined to feel more sympathy towards Palestinians than Israel.

Contact Ari Feldman at or on Twitter @aefeldman.


Ari Feldman

Ari Feldman

Ari Feldman is a staff writer at the Forward. He covers Jewish religious organizations, synagogue life, anti-Semitism and the Orthodox world. If you have any tips, you can email him at Follow him on Twitter @aefeldman.

Israel Approval Drops Among American College Students

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Support For Israel On Campus Drops By ‘Devastating’ 27%: Study

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