Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
Fast Forward

Support For Israel On Campus Drops By ‘Devastating’ 27%: Study

The Brand Israel Group, a coalition of volunteer advertising and marketing specialists, has released a survey that shows a significant decrease in Israel’s approval rating among Americans.

“The future of America no longer believe that Israel shares their values. This is huge! Devastating,” Fern Oppenheim, a co-founder of BIG, told The Times of Israel.

While approval of Israel among American college students dropped 27% between the group’s 2010 and 2016 surveys, Israel’s approval rating among all Americans dropped 14 points, from 76% to 62%.

College students remain the only group surveyed that are more inclined to feel more sympathy towards Palestinians than Israel.

Contact Ari Feldman at [email protected] or on Twitter @aefeldman.

A message from our Publisher & CEO Rachel Fishman Feddersen

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.

We’ve set a goal to raise $260,000 by December 31. That’s an ambitious goal, but one that will give us the resources we need to invest in the high quality news, opinion, analysis and cultural coverage that isn’t available anywhere else.

If you feel inspired to make an impact, now is the time to give something back. Join us as a member at your most generous level.

—  Rachel Fishman Feddersen, Publisher and CEO

With your support, we’ll be ready for whatever 2025 brings.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.