Skip To Content
Get Our Newsletter

Support the Forward

Funded by readers like you DonateSubscribe

Israel Firm Starts Food Delivery To Iceland — Using Drones

(JTA) — An Israeli technology firm started in Iceland what it says is the world’s first commercial food delivery route based entirely on unmanned aerial vehicles.

Flytrex, an Israel-based firm that was founded by Yariv Bash and Amit Regev, partnered in the Scandinavian country with the on-demand goods service AHA to provide the service in the capital of Reykjavík, the Icelandic firm announced on Tuesday.

In 2015, the city council of Reykjavík passed a motion endorsing a blanket boycott of Israel. Amid an outcry over the motion, its language was changed to indicate the boycott would apply only to products from Israeli settlements. It was the first European capital to pass a resolution supporting a boycott of Israel or of its settlements.

“We feel that the cooperation with Flytrex is going to put us as the forefront of the competition in terms of what we can offer to both our retailers and to our customers,” AHA CEO Maron Kristófersson said in a statement.

His coastal city is subdivided by a large bay and several smaller rivers which make the transportation of goods both time-consuming and cumbersome. Several restaurants and supermarkets subscribe to the services of AHA, which according to CNBC is Iceland’s largest online marketplace.




Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free under an Attribution-Non Commercial-No Derivatives Creative Commons license as long as you follow our republishing guidelines, which require that you credit Foward and retain our pixel. See our full guidelines for more information.

To republish, copy the HTML, which includes our tracking pixel, all paragraph styles and hyperlinks, the author byline, and credit to Foward. Have questions? Please email us at

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.