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Israel Firm Starts Food Delivery To Iceland — Using Drones

(JTA) — An Israeli technology firm started in Iceland what it says is the world’s first commercial food delivery route based entirely on unmanned aerial vehicles.

Flytrex, an Israel-based firm that was founded by Yariv Bash and Amit Regev, partnered in the Scandinavian country with the on-demand goods service AHA to provide the service in the capital of Reykjavík, the Icelandic firm announced on Tuesday.

In 2015, the city council of Reykjavík passed a motion endorsing a blanket boycott of Israel. Amid an outcry over the motion, its language was changed to indicate the boycott would apply only to products from Israeli settlements. It was the first European capital to pass a resolution supporting a boycott of Israel or of its settlements.

“We feel that the cooperation with Flytrex is going to put us as the forefront of the competition in terms of what we can offer to both our retailers and to our customers,” AHA CEO Maron Kristófersson said in a statement.

His coastal city is subdivided by a large bay and several smaller rivers which make the transportation of goods both time-consuming and cumbersome. Several restaurants and supermarkets subscribe to the services of AHA, which according to CNBC is Iceland’s largest online marketplace.

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