Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
Make a Passover gift and support Jewish journalism. DONATE NOW
Fast Forward

Amazon Expanding ‘Alexa’ Offices In Israel

JERUSALEM (JTA) — Amazon is expanding in Israel, setting up Alexa Shopping teams in two cities.

The company will open research and development groups in Haifa and Tel Aviv with a total of 100 employees at the start, the Israeli business daily Globes reported. Alexa is a digital personal assistant developed by Amazon that allows users to shop online using voice commands.

Amazon said in an announcement that it is seeking to hire scientists, software engineers and product managers for the two offices.

The company recently hired Eyal Itah, former Microsoft Israel development director, as general manager of the Alexa Shopping engineering team, and Yoelle Maarek, who was the former research director at Yahoo! and ran its Haifa development center, as vice president of worldwide research.

Amazon has been active in Israel for the past several years. In early 2015 it purchased the Israeli cloud computing company Annapurna Labs.

This is a moment of great uncertainty. Here’s what you can do about it.

We hope you appreciated this article. Before you go, we’d like to ask you to please support the Forward’s independent Jewish news this Passover. All donations are being matched by the Forward Board - up to $100,000.

This is a moment of great uncertainty for the news media, for the Jewish people, and for our sacred democracy. It is a time of confusion and declining trust in public institutions. An era in which we need humans to report facts, conduct investigations that hold power to account, tell stories that matter and share honest discourse on all that divides us.

With no paywall or subscriptions, the Forward is entirely supported by readers like you. Every dollar you give this Passover is invested in the future of the Forward — and telling the American Jewish story fully and fairly.

The Forward doesn’t rely on funding from institutions like governments or your local Jewish federation. There are thousands of readers like you who give us $18 or $36 or $100 each month or year.

Support our mission to tell the Jewish story fully and fairly.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines.
You must comply with the following:

  • Credit the Forward
  • Retain our pixel
  • Preserve our canonical link in Google search
  • Add a noindex tag in Google search

See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.