Andrew Anglin by the Forward

Leaked ‘Playbook’ Shows How The Daily Stormer Makes Anti-Semitism Cool

Image by Daily Stormer

The Daily Stormer, one of the most prominent neo-Nazi websites, has an extensive “style guide” explaining to potential contributors how to write for the site and help fulfill their goal of making anti-Semitism mainstream.

The 17-page document, acquired by HuffPost, explains everything from the site’s hyperlinking policy to its “Prime Directive: Always Blame the Jews for Everything.”

The style guide cites Adolf Hitler’s book Mein Kampf to argue that “all enemies should be combined into one enemy, which is the Jews….The Jews should always be the beginning and the end of every problem, from poverty to poor families to war to the destruction of the rainforest.”

This can be made palatable by adapting a tone of winking irony, including by using racial slurs that “should come across as half-joking.”

“The undoctrinated should not be able to tell if we are joking or not,” the guide explains. But it goes on to add, “This is obviously a ploy and I actually do want to gas kikes.”

It explains that writers shouldn’t explicitly call for violence, but when attacks against Jews or other minorities occur, “it should be made fun of, laughed at.”

“The goal is to continually repeat the same points, over and over and over again,” the guide stresses. “The reader is at first drawn in by curiosity or the naughty humor, and is slowly awakened to reality by repeatedly reading the same points.”

Read the full article here.

Contact Aiden Pink at or on Twitter, @aidenpink


Aiden Pink

Aiden Pink

Aiden Pink is the Deputy News Editor for the Forward. Contact him at or on Twitter, @aidenpink .

The Daily Stormer Style Guide Makes Anti-Semitism Cool

Your Comments

The Forward welcomes reader comments in order to promote thoughtful discussion on issues of importance to the Jewish community. All readers can browse the comments, and all Forward subscribers can add to the conversation. In the interest of maintaining a civil forum, The Forward requires that all commenters be appropriately respectful toward our writers, other commenters and the subjects of the articles. Vigorous debate and reasoned critique are welcome; name-calling and personal invective are not and will be deleted. Egregious commenters or repeat offenders will be banned from commenting. While we generally do not seek to edit or actively moderate comments, our spam filter prevents most links and certain key words from being posted and the Forward reserves the right to remove comments for any reason.

Recommend this article

Leaked ‘Playbook’ Shows How The Daily Stormer Makes Anti-Semitism Cool

Thank you!

This article has been sent!