Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.

Support the Forward

Funded by readers like you DonateSubscribe
Fast Forward

L’Oreal Model Steps Down Over Anti-Israel Tweets

The first model to appear in a haircare ad while wearing a hijab announced on Monday that she was withdrawing from L’Oreal’s ad campaign after she received criticism for a series of anti-Israel statements she made on Twitter.

“I deeply regret the content of the tweets I made in 2014, and sincerely apologize for the upset and hurt that they have caused,” Amena Khan wrote on her social media platforms. “Championing diversity is one of my passions, I don’t discriminate against anyone. I have chosen to delete them as they do not represent the message of harmony that I stand for.”

Some of the tweets, which were sent during the 2014 war between Israel and the terrorist group Hamas, called Israel an “illegal state,” claimed the country is full of “child murderers” and accused the country of “Torture. Murder. Rape. Genocide.”

“I recently took part in a campaign, which excited me because it celebrated inclusivity,” she added. “With deep regret, I’ve decided to step down from this campaign because the current conversations surrounding it detract from the positive and inclusive sentiment that it set out to deliver.”

“L’Oreal Paris is committed to tolerance and respect towards all people. We agree with her decision to step down from the campaign,” the cosmetics company told the BBC.

The L’Oreal affair came days after cosmetics competitor Revlon found itself in a similar controversy, as Palestinian-American activist Amani al-Khatahtbeh turned down an award from the company because of its ties to Israeli actress Gal Gadot. A survey of al-Khatahtbeh’s history found that she had released a video claiming that the September 11, 2001 terrorist attacks were an inside job, and had published articles criticizing the Jewish campus group Hillel for its “Jewish nature” and approvingly citing anti-Semitic white supremacists.

Contact Aiden Pink at [email protected] or on Twitter, @aidenpink

Engage

  • Events

    Haart to Haart

    Virtual

    Dec 7, 2022

    7 pm ET · 

    A conversation with Julia Haart and her son Shlomo, stars of Netflix's 'My Unorthodox Life,' about the new season and much more.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.