Israeli Pop Duo Static & Ben-El Sign With Capitol Records by the Forward

Israeli Pop Duo Static & Ben-El Sign With Capitol Records

Image by youtube

JERUSALEM (JTA) — Popular Israel music artists Static and Ben-El have signed a recording contract with Capitol Records.

The seven-album, 10-year contract with the duo, whose real names are Liraz Russo, 27, and Ben-El Tavori, 26, was facilitated by Israeli-American millionaire and media mogul Haim Saban.  The deal reportedly is worth $5 million.

Saban Capital Group brought the singers and Capitol Records together.

“I believe that the talents of Static and Ben-El will speak to music lovers around the world,” Saban said in a statement released from the group. “Together with their professional staff, we at Saban Capital Group are happy to support them in developing this next stage in their unique and successful career.”

Saban first heard about Static & Ben-El from his nephew Gil Saban, the owner and CEO of Saban Brands Israel, Haaretz reported. It is his first major investment in Israeli singers.

While the duo sings in Hebrew in Israel, the contract will see them making English-language music.

Since November 2015, Static & Ben El have released eight singles, all accompanied by music videos which have received tens of millions of views on YouTube, where they first became famous. Their most recent hit is “Namaste,” which includes Jamaican and Indian elements.

Last summer, their hit song “Tudo Bom,” or “Everything is good” in Portuguese, which tells the story of an Israeli guy flirting with a Brazilian girl in both Hebrew and Portuguese, led the Brazilian ambassador to Israel Paulo Cesar Meira de Vasconcellos to publicly thank them for bringing a bit of Brazil to Israel.

The duo has served as judges on the last two seasons of Israel’s reality singing show “The Next Star.” Their producer, Yarden “Jordi” Peleg is currently a judge on the first season of “Israel’s Got Talent.”

Haaretz reported that the duo plan to keep Israel as their “main focus of activity.”

Author

Israeli Duo Static & Ben-El Sign With Capitol Records

Your Comments

The Forward welcomes reader comments in order to promote thoughtful discussion on issues of importance to the Jewish community. All readers can browse the comments, and all Forward subscribers can add to the conversation. In the interest of maintaining a civil forum, The Forward requires that all commenters be appropriately respectful toward our writers, other commenters and the subjects of the articles. Vigorous debate and reasoned critique are welcome; name-calling and personal invective are not and will be deleted. Egregious commenters or repeat offenders will be banned from commenting. While we generally do not seek to edit or actively moderate comments, our spam filter prevents most links and certain key words from being posted and the Forward reserves the right to remove comments for any reason.

Recommend this article

Israeli Pop Duo Static & Ben-El Sign With Capitol Records

Thank you!

This article has been sent!

Close