Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
Fast Forward

Hungry For Hummus? Google Introduces Breakthrough Cloud Technology That Simulates Taste

JERUSALEM (JTA) — Google Israel in a video for April 1 announced an application programming interface that detects what kind of hummus its customers enjoy.

“We’re extremely excited to share with you our latest Google Cloud groundbreaking technology: After enabling our customers to address senses through Speech & Vision API, we are now releasing a subset of Taste APIs started with a dish we all love – Hummus!” reads the introduction to the video on YouTube.

The video, a joke for April Fools’ Day, purports to show how Google researchers came up with the a “taste stick” to determine the variety of hummus that an Israeli would most enjoy based on an analysis of their taste buds, and then pinpoint a local hummus restaurant, one of 20,000 in the country, that serves the appropriate variety of hummus.

One woman who speaks in the video said she did not feel Israeli enough because she had not been able to find a hummus she liked prior to using the Hummus API technology. Another praises the API for helping her find a spicy hummus.

Even long-time Tel Aviv mayor Ron Huldai gets in on the act, saying that his city is a “culinary and technological center which embraces smart, innovative new ideas. Therefore, it was natural for us to integrate the great hummus API in our city. People find the hummus they need easier, they are happier, the hummus industry is blooming.

Soon there will be an API for pizza in Rome and tacos in Cancun, Mexico!

Engage

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.