Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
Fast Forward

‘Big Brother’ Sweden catches contestants confessing Jew hatred

(JTA) — Two contestants were kicked off a Swedish reality show after having a conversation in which one said she hates Jews, while a third who remains has previously expressed support for neo-Nazi ideas on social media.

The comments, made during a live airing of the popular show “Big Brother,” drew a swift response from the network airing the show, as well as wide media coverage in Sweden.

Jewish community leaders also responded with concern, noting a rise in anti-Semitism across the Scandinavian country.

“We have unfortunately recently seen increased anti-Semitism in Sweden, with a fair number of serious incidents just in the last few years,” the president of the Council of Swedish Jewish Communities told the Jewish news site Expressen. “I think that when a person on such a big show as ‘Big Brother,’ which many young people are watching, says something like this, it legitimizes anti-Semitism.”

The comments came during the fourth day of taping for this season of the show, in which participants are brought together to live under constant surveillance, with their conversations streamed to viewers. 

On Thursday, Kim Kamal, 21, could be heard complaining to fellow contestant Isabel Pereira, 24, about his former boss. Then he said, “She was a Jew, so I get it.”

“I hate Jews,” Pereira responded with a laugh.

Pereira was asked to leave the show shortly after she made the comments, while Kamal was told to do so the following day. Pereira later apologized for the comments in an Instagram post.

Meanwhile, the Swedish news site Nyheter 24 reported that Sami Jakobsson, 25, had expressed support for neo-Nazi ideas on social media, including posting photos of tattoos with Nazi imagery and promoting white supremacist musical bands. Jacobsson, who rose to fame after being on a different Swedish reality show, said following the report that he had previously held far-right views but that he no longer did so.

The fact that three out of the 13 participants of the popular reality TV show’s contestants this year have been involved in controversies around anti-Semitism prompted a leading Swedish columnist to ask whether attacking Jews has become a fashionable way to “stir the pot.”

Kristofer Ahlström, a columnist in Dagens Nyheter, one of Sweden’s biggest newspapers, said that in the 1990s, Swedish TV shows would bring on certain types of opinionated people, such as “a loudmouthed feminist” or “a vegan,” in order to create controversial conversations that would draw viewers.

“When the same media logic is applied to the shifting norms of our time, the right-wing extremist has thus become the new vegan,” he said.

Sweden’s Jewish community numbers about 20,000 and has faced a range of challenges in recent years — from the rise of anti-Semitism that at times has turned violent to policy proposals to ban kosher slaughter and circumcision that community members say make their lives difficult or impossible. Jews say anti-Semitism comes from a range of factions in society — from radical Islamists to far-right nationalists and those on the left whose criticism of Israel sometimes veer into hatred of Jews.

A recent government report found that there were 280 anti-Semitic hate crimes in the country in 2018, the highest on record since at least 2006, when data was first collected.

The post In Sweden, where anti-Semitism has risen, ‘Big Brother’ catches contestants confessing Jew hatred appeared first on Jewish Telegraphic Agency.

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning journalism this Passover.

In this age of misinformation, our work is needed like never before. We report on the news that matters most to American Jews, driven by truth, not ideology.

At a time when newsrooms are closing or cutting back, the Forward has removed its paywall. That means for the first time in our 126-year history, Forward journalism is free to everyone, everywhere. With an ongoing war, rising antisemitism, and a flood of disinformation that may affect the upcoming election, we believe that free and open access to Jewish journalism is imperative.

Readers like you make it all possible. Right now, we’re in the middle of our Passover Pledge Drive and we still need 300 people to step up and make a gift to sustain our trustworthy, independent journalism.

Make a gift of any size and become a Forward member today. You’ll support our mission to tell the American Jewish story fully and fairly. 

— Rachel Fishman Feddersen, Publisher and CEO

Join our mission to tell the Jewish story fully and fairly.

Only 300 more gifts needed by April 30

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.