Skip To Content
Fast Forward

Fast-fashion brand SHEIN removes swastika pendant from website amid outcry

Fast-fashion retailer SHEIN removed a swastika-shaped pendant from its website after shoppers raised an outcry on social media.

On Thursday, the Instagram account Here For the Tea, which chronicles scandals in the style world, posted a picture of the item, a gold necklace titled “metal swastika pendant” selling for four dollars. The post quickly gained traction, with many vowing to stop shopping at SHEIN. “This is a company that I’ve bought from so much over the years and to see this is ABSOLUTELY disgusting,” influencer Marissa Casey Grossman wrote on Instagram.

View this post on Instagram

HOLY FUCK. I have zero words. I will NEVER be buying from @sheinofficial @shein_us EVER again. This is a company that I’ve bought from so much over the years and to see this is ABSOLUTELY disgusting. I didn’t believe this when I saw it— so did a simple search on their site. And, there it was. @diet_prada “Metal Swastika Pendant Necklace Check out this Metal Swastika Pendant Necklace on Shein and explore more to meet your fashion needs! “

A post shared by MARISSA CASEY GROSSMAN (@fashionambitionist) on

The pendant disappeared from SHEIN’s website shortly after Grossman’s post, Guest of a Guest reported.

The incident comes days after SHEIN apologized for selling Muslim prayer mats as “decorative rugs.” Influencer and activist Nabela Noor, who pushed SHEIN to remove the prayer mats from its website, also spoke out about the swastika pendant on Twitter, writing “ENOUGH IS ENOUGH.”

In a statement emailed to the Forward, a representative from SHEIN said the necklace was a Buddhist swastika, “which has symbolized spirituality and good fortune for more than a thousand years.” The arms of the swastika sold by SHEIN point counterclockwise, whereas the arms of the Nazi swastika point clockwise.

“We want to apologize profusely to those who are offended,” the statement continued. “We in no way support or condone racial, cultural and religious prejudice or hostility.”

Irene Katz Connelly is an editorial fellow at the Forward. You can contact her at [email protected].

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.

Now more than ever, American Jews need independent news they can trust, with reporting driven by truth, not ideology. We serve you, not any ideological agenda.

At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and the protests on college campuses.

Readers like you make it all possible. Support our work by becoming a Forward Member and connect with our journalism and your community.

Make a gift of any size and become a Forward member today. You’ll support our mission to tell the American Jewish story fully and fairly. 

— Rachel Fishman Feddersen, Publisher and CEO

Join our mission to tell the Jewish story fully and fairly.


Most Popular

In Case You Missed It

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.