Graphic by Angelie Zaslavsky

By Irene Katz Connelly July 9, 2020

Fast-fashion retailer SHEIN removed a swastika-shaped pendant from its website after shoppers raised an outcry on social media.

On Thursday, the Instagram account Here For the Tea, which chronicles scandals in the style world, posted a picture of the item, a gold necklace titled “metal swastika pendant” selling for four dollars. The post quickly gained traction, with many vowing to stop shopping at SHEIN. “This is a company that I’ve bought from so much over the years and to see this is ABSOLUTELY disgusting,” influencer Marissa Casey Grossman wrote on Instagram.

View this post on Instagram

HOLY FUCK. I have zero words. I will NEVER be buying from @sheinofficial @shein_us EVER again. This is a company that I’ve bought from so much over the years and to see this is ABSOLUTELY disgusting. I didn’t believe this when I saw it— so did a simple search on their site. And, there it was. @diet_prada “Metal Swastika Pendant Necklace Check out this Metal Swastika Pendant Necklace on Shein and explore more to meet your fashion needs! https://api-shein.shein.com/h5/sharejump/appsharejump?currency=USD&lan=en&id=1385709&share_type=goods&site=iosshus “

A post shared by MARISSA CASEY GROSSMAN (@fashionambitionist) on Jul 9, 2020 at 9:47am PDT

The pendant disappeared from SHEIN’s website shortly after Grossman’s post, Guest of a Guest reported.

i just checked the website and it really does exist. disgusted and appalled. i have living family members who still have numbers carved into their arms and trauma that will never go away. will never be ordering again from @SHEIN_official. pic.twitter.com/bTWqTUfz9D

— Molly Morrison (@mollyhannahm) July 9, 2020

The incident comes days after SHEIN apologized for selling Muslim prayer mats as “decorative rugs.” Influencer and activist Nabela Noor, who pushed SHEIN to remove the prayer mats from its website, also spoke out about the swastika pendant on Twitter, writing “ENOUGH IS ENOUGH.”

So @SHEIN_official is back at it again. Even after speaking with the brand directly last week re: selling PRAYER MATS and their “promise for change,” here we are.

I will be reaching out to them today as we have been having ongoing conversations.

ENOUGH IS ENOUGH. pic.twitter.com/oiKqcAUrvk

— Nabela Noor (@Nabela) July 9, 2020

In a statement emailed to the Forward, a representative from SHEIN said the necklace was a Buddhist swastika, “which has symbolized spirituality and good fortune for more than a thousand years.” The arms of the swastika sold by SHEIN point counterclockwise, whereas the arms of the Nazi swastika point clockwise.

“We want to apologize profusely to those who are offended,” the statement continued. “We in no way support or condone racial, cultural and religious prejudice or hostility.”

Irene Katz Connelly is an editorial fellow at the Forward. You can contact her at [email protected].

Why I became the Forward’s Editor-in-Chief

You are surely a friend of the Forward if you’re reading this. And so it’s with excitement and awe — of all that the Forward is, was, and will be — that I introduce myself to you as the Forward’s newest editor-in-chief.

And what a time to step into the leadership of this storied Jewish institution! For 129 years, the Forward has shaped and told the American Jewish story. I’m stepping in at an intense time for Jews the world over. We urgently need the Forward’s courageous, unflinching journalism — not only as a source of reliable information, but to provide inspiration, healing and hope.

That’s where you come in. Gifts of any size keep the Forward free and accessible to everyone and ensure we have the resources we need to power the Forward at this critical time for American Jews.

Don't just read the Forward - invest in it. Will you support our work today?

Support our mission to tell the Jewish story fully and fairly.

$120 $180 $360 OTHER AMOUNT