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Fast-fashion brand SHEIN removes swastika pendant from website amid outcry

Fast-fashion retailer SHEIN removed a swastika-shaped pendant from its website after shoppers raised an outcry on social media.

On Thursday, the Instagram account Here For the Tea, which chronicles scandals in the style world, posted a picture of the item, a gold necklace titled “metal swastika pendant” selling for four dollars. The post quickly gained traction, with many vowing to stop shopping at SHEIN. “This is a company that I’ve bought from so much over the years and to see this is ABSOLUTELY disgusting,” influencer Marissa Casey Grossman wrote on Instagram.

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HOLY FUCK. I have zero words. I will NEVER be buying from @sheinofficial @shein_us EVER again. This is a company that I’ve bought from so much over the years and to see this is ABSOLUTELY disgusting. I didn’t believe this when I saw it— so did a simple search on their site. And, there it was. @diet_prada “Metal Swastika Pendant Necklace Check out this Metal Swastika Pendant Necklace on Shein and explore more to meet your fashion needs! https://api-shein.shein.com/h5/sharejump/appsharejump?currency=USD&lan=en&id=1385709&share_type=goods&site=iosshus “

A post shared by MARISSA CASEY GROSSMAN (@fashionambitionist) on

The pendant disappeared from SHEIN’s website shortly after Grossman’s post, Guest of a Guest reported.

The incident comes days after SHEIN apologized for selling Muslim prayer mats as “decorative rugs.” Influencer and activist Nabela Noor, who pushed SHEIN to remove the prayer mats from its website, also spoke out about the swastika pendant on Twitter, writing “ENOUGH IS ENOUGH.”

In a statement emailed to the Forward, a representative from SHEIN said the necklace was a Buddhist swastika, “which has symbolized spirituality and good fortune for more than a thousand years.” The arms of the swastika sold by SHEIN point counterclockwise, whereas the arms of the Nazi swastika point clockwise.

“We want to apologize profusely to those who are offended,” the statement continued. “We in no way support or condone racial, cultural and religious prejudice or hostility.”

Irene Katz Connelly is an editorial fellow at the Forward. You can contact her at [email protected].

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