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Kyle Rittenhouse wore a shirt with a coffee company’s name on it. Now its Jewish owner is being harassed by antisemites.

Antisemites are attacking the Jewish owners of Black Rifle Coffee Co. online after they publicly distanced themselves from 17-year-old Kenosha shooter Kyle Rittenhouse, who was pictured wearing their merchandise in a now-deleted tweet by a reporter from the right-wing news outlet Blaze Media, Elijah Schaefer.

The tweet displayed a photo of Rittenhouse with the caption “Kyle Rittenhouse drinks the best coffee in America” and a promotional code to Black Rifle Coffee.

After the tweet, Black Rifle Coffee Co. quickly came under fire from Twitter users on the left who thought that the company had sponsored Rittenhouse.

The veteran owned and operated coffee maker has been endorsed by Donald Trump Jr. and markets itself as an openly pro-second amendment and pro-law enforcement company. It offers a special “thin blue line” series roast and has named many of its other products after weapons. The company also runs a lifestyle site that features content on the intersection of coffee, the military and veterans affairs.

However, though the company does have a marketing contract with Blaze Media, it clarified that it did not approve of the tweet, has no relationship with Rittenhouse and asked that the tweet be removed.

“We’re not in the business of profiting from tragedy, we’re not in the business of profiting from this event. We have zero interest in collecting one dollar from this. It is ethically inappropriate and for us to do so or even give the perception,” said Black Rifle Coffee Co. founder and CEO Evan Hafer in a video, though he added that the company supports gun rights.

Following their clarifications, Black Rifle Coffee Co. received a counter reaction from far-right Twitter users, many of which highlighted Hafer’s Jewish Identity.

“I thought that the Right would say ‘Oh dude, we get that, ok, cool,” Hafer later said in a phone appearance on Dana Loesch’s program on Blaze TV. “I was fundamentally mistaken, very mistaken.”

During his appearance on Loesch’s show, Hafer ultimately said that from his knowledge of the events in Kenosha, he believes Rittenhouse to be innocent.

Rittenhouse was released from jail on November 20 on a $2 million bail that was raised by his supporters as he awaits trial for the murders of Joseph Rosenbaum and Anthony Huber. Rittenhouse shot and killed the two men after he crossed state lines with an AR-15 rifle, claiming that he was going to protect local businesses from rioting protesters during Black Lives Matter protests after the police shooting of Jacob Blake.

Rittenhouse’s attorney contends that he opened fire on Rosenbaum and Huber in self defense.

Nov. 26 4:11 p.m. A previous version of this article stated that Kyle Rittenhouse wanted to protect local businesses from violent protests after the police killing of Jacob Blake. Blake was wounded by police, but not killed.


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