Amazon alters app logo that drew comparisons to Hitler’s mustache
(JTA) — Amazon has drawn some Fuhrer fury — over a logo featuring a cardboard box and a piece of tape.
The ecommerce giant released a new logo for its smartphone app on Monday after some users compared the former logo to Hitler’s mustache.
The former logo featured a piece of tape with ragged edges above the company’s trademark curved arrow to mimic a taped-up cardboard box. But users said the juxtaposition brought images of Hitler to mind, with the tape as his mustache and the arrow as his mouth.
Amazon’s new app logo be lookin like they’re the THIRD most downloaded in the “Reich” section. pic.twitter.com/znvvfQ5nst
— Jon Prosser (@jon_prosser) January 26, 2021
lmao I completely missed that amazon quietly tweaked its new icon to make it look… less like hitler pic.twitter.com/Jh8UC8Yg3u
— alex hern (@alexhern) March 1, 2021
The new logo ditches the ragged tape edges. An Amazon spokesperson only commented to outlets on the new design.
“Amazon is always exploring new ways to delight our customers,” the spokesperson said. “We designed the new icon to spark anticipation, excitement, and joy when customers start their shopping journey on their phone, just as they do when they see our boxes on their door step.”
A message from our CEO & publisher Rachel Fishman Feddersen
I hope you appreciated this article. Before you move on, I wanted to ask you to support the Forward’s award-winning journalism during our High Holiday Monthly Donor Drive.
If you’ve turned to the Forward in the past 12 months to better understand the world around you, we hope you will support us with a gift now. Your support has a direct impact, giving us the resources we need to report from Israel and around the U.S., across college campuses, and wherever there is news of importance to American Jews.
Make a monthly or one-time gift and support Jewish journalism throughout 5785. The first six months of your monthly gift will be matched for twice the investment in independent Jewish journalism.
— Rachel Fishman Feddersen, Publisher and CEO
