Rappers invest in dating app for ‘Jews with ridiculously high standards’

Bhad Bhabie performs at 2018 festival in Seattle, Washington. Photo by Timothy Hiatt/Getty Images
Rappers Bhad Bhabie and Lil Yachty are teaming up with the Lox Club, a dating app for “Jews with ridiculously high standards.”
The Lox Club is a private, membership-based app, meant to be an online version of the original 20th century Lox Club – a hidden speakeasy inside a New York City deli.
Bhabie and Yachty’s financial investment was a joint effort with their manager Adam Kluger and three other executives. Kluger initially planned to invest after hearing about the app from friends, and clients Bhabie and Yachty hopped on board after hearing him talk about it. Together, they formed Scoop Investments, their first foray into venture capital being the $1 million investment into the dating app.
“I was just so surprised at how cool it was,” Kluger said in an interview with Rolling Stone. “Yachty and Bhabie saw the passion when I was talking about it and everyone started asking me questions. Eventually I said we should come together and do it as a group.”
The Lox Club joins a crowded market of online Jewish dating tools including Jdate and JSwipe, but stands out by using human matchmakers instead of algorithms. CEO Austin Kevitch launched the exclusive app in the fall of last year, admitting in an interview that it started partially as a joke.
“I was going through a breakup, and when I finally tried a dating app, I felt it was superficial and cringe-y,” said Kevitch. “I thought it’d be cool to have one that’s more self-aware for down-to-earth people. The kind of people who make fun of dating apps. To my surprise, when I first launched it as a tongue-in-cheek website last year, tons of people started applying.”
Bhabie, whose real name is Danielle Bregoli, has a Jewish parent and faced backlash in 2019 for her support of Israel and decision to perform in Tel Aviv.
The Forward is free to read, but it isn’t free to produce

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward.
Now more than ever, American Jews need independent news they can trust, with reporting driven by truth, not ideology. We serve you, not any ideological agenda.
At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and polarized discourse.
This is a great time to support independent Jewish journalism you rely on. Make a gift today!
— Rachel Fishman Feddersen, Publisher and CEO
Support our mission to tell the Jewish story fully and fairly.
Most Popular
- 1
Opinion The dangerous Nazi legend behind Trump’s ruthless grab for power
- 2
Opinion A Holocaust perpetrator was just celebrated on US soil. I think I know why no one objected.
- 3
Culture Did this Jewish literary titan have the right idea about Harry Potter and J.K. Rowling after all?
- 4
Opinion I first met Netanyahu in 1988. Here’s how he became the most destructive leader in Israel’s history.
In Case You Missed It
-
Fast Forward Trump administration restores student visas, but impact on pro-Palestinian protesters is unclear
-
Fast Forward Deborah Lipstadt says Trump’s campus antisemitism crackdown has ‘gone way too far’
-
Fast Forward 5 Jewish senators accuse Trump of using antisemitism as ‘guise’ to attack universities
-
Fast Forward Jewish Democratic Rep. Jan Schakowsky reportedly to retire after 26 years in office
-
Shop the Forward Store
100% of profits support our journalism
Republish This Story
Please read before republishing
We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines.
You must comply with the following:
- Credit the Forward
- Retain our pixel
- Preserve our canonical link in Google search
- Add a noindex tag in Google search
See our full guidelines for more information, and this guide for detail about canonical URLs.
To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.