Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
Fast Forward

Unilever ‘resolves’ legal battle with Ben & Jerry’s board over Israel sales

The brand will move forward with sales in Israel and the West Bank, its regional operator said

(JTA) – An extended legal battle over ice-cream maker Ben & Jerry’s operations in Israel appeared to come to a close as its parent company announced it had reached an agreement with the brand’s independent board of directors.

Unilever, the British conglomerate that owns Ben & Jerry’s, said Thursday in a statement, “The litigation with Ben & Jerry’s Independent Board has been resolved.” The company had been embroiled in months-long litigation with the Ben & Jerry’s board over Unilever’s sale of the brand’s Hebrew and Arabic licenses to an Israeli company that would sell the products in both Israel and the West Bank against the board’s wishes; those sales will now continue uninterrupted.

The terms of the agreement are confidential, a Unilever representative told the Jewish Telegraphic Agency.

Unilever sold off the brand’s Israel license in an effort to dodge the Ben & Jerry’s board’s attempts, dating back to summer 2021, to prevent the ice cream from being sold in “occupied Palestinian territories” — a move that was met with severe backlash from many Jewish and pro-Israel groups. Unilever faced tremendous financial pressure to override the board on Israel, as multiple U.S. states drew on anti-boycott laws to divest pension funds and government contracts from the conglomerate. 

Ben & Jerry’s did not return a JTA request for comment. Its Jewish founders, Ben Cohen and Jerry Greenfield, have said they supported the board’s wishes to no longer sell ice cream in the West Bank.

Avi Zinger, the owner of the Israeli distributor that purchased the Ben & Jerry’s license from Unilever in June, said in a statement on Thursday that he was “pleased” with the agreement and that it would not require him to change his own business practices. Zinger had previously sued Unilever in U.S. court in an effort to keep selling the brand, but dropped his lawsuit once Unilever offered to sell the territorial rights to him.

“I look forward to continuing to produce and sell the great tasting Ben & Jerry’s ice cream under the Hebrew and Arabic trademarks throughout Israel and the West Bank long into the future,” Zinger said.

This article originally appeared on JTA.org.

A message from our CEO & publisher Rachel Fishman Feddersen

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.

At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and polarized discourse..

Readers like you make it all possible. Support our work by becoming a Forward Member and connect with our journalism and your community.

—  Rachel Fishman Feddersen, Publisher and CEO

Join our mission to tell the Jewish story fully and fairly.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.