Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
Fast Forward

Avi Mayer, prominent pro-Israel activist, named editor of the Jerusalem Post

Mayer is perhaps best known for his presence on Twitter, where he has more than 140,000 followers

(JTA) — Avi Mayer, a pro-Israel activist and communications professional with a large following on social media, has been named the next editor-in-chief of the Jerusalem Post.

Mayer, 38, will take over for the current editor of the 90-year-old English language newspaper in mid-April, after Passover.

“I look forward to working with the Post’s outstanding staff to continue upholding the highest standards of journalistic excellence, to offer our readers content of relevance and quality, to fortify the paper’s position as a leading media outlet in Israel and the Jewish world, and to lead it into the future,” Mayer said in a statement, according to the Post.

Mayer, who was born in New York and lives in Jerusalem, comes to the role with a background in communications and online activism rather than journalism. He most recently served as the managing director of global communications and public affairs for the American Jewish Committee, and previously served as the spokesperson for the Jewish Agency for Israel. He also served in the spokesperson’s unit of the Israel Defense Forces.

But Mayer is perhaps best known for his presence on Twitter, where he has more than 140,000 followers; posts a mix of news updates, advocacy for Israel and pictures of freshly-baked challah; and has clashed with anti-Israel accounts.

His appointment comes at a time of upheaval in Israel, as the country’s right-wing government pursues an overhaul of the judicial system that would sap the Supreme Court of much of its power and independence. The legislation’s backers say it would give voice to the country’s right-wing majority, but it has sharply divided the country, led to mass street protests and spurred a diverse chorus of public figures to criticize the reform as a danger to Israeli democracy.

His recent posts on Israel’s current judicial crisis have mostly focused on documenting the protests, though he has expressed his opinion in Hebrew from time to time on Israeli domestic politics. Mayer tweeted the word “insane” regarding news that the far-right national security minister, Itamar Ben-Gvir, was defunding a program because it was run by the American Jewish Joint Distribution Committee, which Ben-Gvir called “leftist.”

And Mayer tweeted in Hebrew, regarding Israeli President Isaac Herzog’s compromise plan on judicial reform, “The outline has been presented. The time has come for both sides to climb down from their trees and begin dialogue. Enough.” That position appears to dovetail with the Jerusalem Post’s editorial stance, which has recently criticized Israeli Prime Minister Benjamin Netanyahu and urged compromise on his coalition’s judicial overhaul.

The Jerusalem Post, founded in 1932, was for decades the most prominent English-language newspaper published in Israel. Now it is one of several news organizations covering Israel in English, including the Times of Israel, founded by a former Jerusalem Post editor, and an English-language edition of the Hebrew newspaper Haaretz. It is owned by Eli Azur, who also owns multiple Hebrew-language outlets. In recent decades, the paper, published six days a week in print, has been seen as right-leaning, though its website touts the paper’s “centrist and pluralistic stance.”

Yaakov Katz, the outgoing editor, served in the role for seven years and will continue to write a column for the paper. Katz formerly served as the paper’s military correspondent and served as an advisor to future Israeli Prime Minister Naftali Bennett before becoming editor-in-chief.

The newspaper’s previous editors include Bret Stephens, who is now a conservative columnist for the New York Times, and David Horovitz, who went on to found the Times of Israel, an online competitor to the Post.

This article originally appeared on JTA.org.

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning journalism this Passover.

In this age of misinformation, our work is needed like never before. We report on the news that matters most to American Jews, driven by truth, not ideology.

At a time when newsrooms are closing or cutting back, the Forward has removed its paywall. That means for the first time in our 126-year history, Forward journalism is free to everyone, everywhere. With an ongoing war, rising antisemitism, and a flood of disinformation that may affect the upcoming election, we believe that free and open access to Jewish journalism is imperative.

Readers like you make it all possible. Right now, we’re in the middle of our Passover Pledge Drive and we still need 300 people to step up and make a gift to sustain our trustworthy, independent journalism.

Make a gift of any size and become a Forward member today. You’ll support our mission to tell the American Jewish story fully and fairly. 

— Rachel Fishman Feddersen, Publisher and CEO

Join our mission to tell the Jewish story fully and fairly.

Only 300 more gifts needed by April 30

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.