Florida’s anti-Israel GOP candidate James Fishback is railing against ‘goyslop.’ What is he talking about?

Florida GOP gubernatorial candidate James Fishback references the antisemitic term “goyslop” during a campaign event at the University of Central Florida in Orlando, Feb. 4, 2026. The crowd applauded his use of the term. Screenshot of via X

(JTA) — At a campus campaign stop last week, Florida GOP gubernatorial candidate James Fishback dropped some unusual verbiage while inveighing against junk food in school cafeterias.

“I’m not saying that the test scores are the result of the Pop-Tarts,” Fishback told a crowd at the University of Central Florida, in remarks boosting locally grown produce over convenience foods. “But if you wanted kids to fail, if you wanted to set our kids up for failure, you would feed them the absolute goyslop in our cafeterias.”

Goyslop?! What was Fishback talking about?

The term has skyrocketed in use in recent months among the very online far right, the ecosystem that gave rise to the candidacy of the 31-year-old investment banker and political outsider. It’s a portmanteau of “goy,” the Yiddish word meaning non-Jew that white nationalist groups have increasingly repurposed into an antisemitic badge of honor, and “slop” — a popular way to refer to low-quality content, especially digital content.

The term is making the rounds among the largest white nationalist and antisemitic influencers. Clavicular, a popular manosphere influencer recently seen dancing and singing to Ye’s “Heil Hitler” at a Miami nightclub, appeared on a recent livestream with white nationalist Nick Fuentes to lament how “the entire grocery store is filled with goyslop.”

One popular X account known for spewing antisemitism recently defined the term “goyslop” as “fast food”; it has also been used by accounts to describe everything from the Super Bowl to the Epstein files.

It’s the sort of trolling language that Fishback has used frequently since entering the race last year. He has repeatedly praised followers of Fuentes and indicated familiarity with the antisemitic podcaster Myron Gaines. He has called U.S. Rep. Byron Donalds, his opponent and the leading candidate in the GOP primary, a “slave to donors.” (Donalds is Black.)

Fishback has also embraced anti-Israel talking points. He opposed Florida’s adoption of the International Holocaust Remembrance Alliance’s working definition of antisemitism because — as he recently claimed to Tucker Carlson — it would make it “against the law to criticize Israel.” He has said he would “divest every penny from Israel on day one,” setting up an ideological battle in a state with a substantial Jewish population where lawmakers are on the verge of forcing the term “West Bank” to be replaced in educational materials with “Judea and Samaria.”

During the same UCF campaign event in which he uttered “goyslop,” Fishback also inveighed against politicians who “visit another country” and wind up “kissing a stupid wall,” a clear reference to Israel’s Western Wall.

Fishback’s goyslop comments came as he was responding to a question about whether he planned to remove fluoride from the state’s tap water system and replace it with creatine — the amino-acid compound beloved among health influencers for purportedly boosting athletic performance.

Fishback later winkingly professed ignorance about the word.

“I used a term recently this week that I got a lot of flak for, about referring to the food in our public cafeterias,” he told a crowd while eating a fried Oreo at the Florida State Fair. “I don’t know what that term was.”

But Jews in Florida knew. “Just last night, at a local event, he mocked efforts to bring quality education to Florida schools, using the slang ‘GOYSLOP’ in a context clearly meant to belittle,” Joseph Feldman, an Orthodox Jewish Miami resident, wrote about Fishback in the Hasidic publication VINNews. “These remarks are not accidental gaffes; they are calculated, designed to play on prejudice for political gain.”

Searches for “goyslop” have spiked over the last three months after being essentially dormant prior to that, according to Google Trends.

“Consume less goyslop, piggy,” the right-wing influencer Ian Miles Cheong posted on X last month, mocking heavy-set anti-ICE protester in Minneapolis. Cheong frequently engages on the platform with the site’s owner and multi-billionaire Elon Musk, and his account commands a following of 1.2 million on its own.

The term and a variant, “zogchow,” originated on message boards like 4Chan as early as 2019, and user-submitted definitions of the term appear on Urban Dictionary date back to 2021. In its original usage, “goyslop” refers to corporate fast food or other low-quality food, including school lunches, which antisemites believe is promoted by Jews to keep “goyim” unhealthy and dissatisfied. (“ZOG,” short for “Zionist-occupied government,” is an acronym that emerged in white supremacist circles in the 1970s and is now widely used in antisemitic rhetoric.)

Some who have employed the term “goyslop,” including leftists who have absorbed and adapted far-right talking points on Israel and Zionism, may not understand its origins. “Ever since I saw someone say they thought the goy part of goyslop was a combo of gay and soy, I’ve been wondering how many other people have no idea what the f–k they’re saying half the time,” the progressive author Ashley Reese tweeted last week.

But others are fully aware. The Anti-Defamation League’s online glossary of hate terms notes that antisemites have increasingly used “goy” in reference to antisemitic conspiracy theories.

For example, the phrase “The goyim know” — as in “shut it down, the goyim know!” — has circulated on antisemitic forums for years. It imagines the speaker as a Jew whose villainy has been exposed, and depicts Jews as “malevolent puppet-masters, manipulating the media, banks, and even entire governments to the benefit of themselves but to the detriment of other peoples,” according to the ADL.

“Slop,” meanwhile, is online slang that has caught on with the mainstream in a big way, most notably as a reference to junky or untrustworthy content generated by artificial intelligence. The dictionary publisher Miriam-Webster declared “slop” its 2025 Word of the Year, defining it as “digital content of low quality that is produced usually in quantity by means of artificial intelligence.”

From AI, “slop” has spread to the real world as a catchall term for degrading quality control in all manner of institutions. The New York Times this week, in a trend piece about one-bowl, no-fuss meals called “boy kibble,” referred to the meal as “slop.” A conspiratorial fixation on “slop” foods also dovetails with the popularity of  Health and Human Services Secretary Robert F. Kennedy Jr.’s Make America Healthy Again movement and various influencer podcasts.

Fishback’s inversion of Jewish terminology didn’t end with “goyslop.” At the UCF event, following a round of laughter and applause from the gathered crowd after he employed the word, the candidate added, “And that is on gentile, OK?”

That term — a seeming riff on “on fleek” — is even harder to parse. Most X users who noted the phrase seemed to be encountering it for the first time, and there is no online record of it being circulated by other figures or on other platforms.

Fishback is polling in the low single digits in the GOP primary, according to most current pollsters. The heavily favored, and Trump-endorsed, candidate is Donalds (whom Fishback, borrowing an insult once leveled by the left at Hakeem Jeffries, has also dubbed “AIPAC Shakur”). The state’s lieutenant governor and former House speaker are also in the race, with Casey DeSantis, Florida’s current First Lady, also reportedly mulling a run.

If Fishback’s meme-heavy campaign gains traction outside of the antisemitic fringe, he may prove a new political axiom: Slop sells.