Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.

Support the Forward

Funded by readers like you DonateSubscribe
Food

Israeli Coffee Chain Meets Ice-Cold Boycott

Cofizz created the wrong kind of buzz when it used this map of Israel in a promotion. Facebook

The Israeli coffee chain Cofizz may have the “best coffee” and “best price” — at least according to its slogan. But its advertising studio just brewed something far less popular.

The company recently posted a map of Israel on Facebook to celebrate the opening of its tenth location. The image, however, uses the internationally agreed upon map of Israel, without including the West Bank, Gaza and the Golan Heights. That apparently left a bad taste in the mouths of some Israelis, who claim some or all of those occupied lands as part of the Jewish state.

A threatened customer boycott of the chain led Cofizz representatives to apologize, claiming an “unfortunate oversight.”

The map has since been removed and replaced with one that depicts Israel as encompassing the West Bank and Golan Heights. It also included the debatable statement: “We do not hold political views.” Hopefully, customers will see the next pot half-full.

Hadas Margulies is the new food intern at the Forward. Find her at HadasMargulies.com

Engage

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.