Skip To Content

Patron Tequila Is Going Kosher For Passover

Look, I know everyone and their cousin is an amateur mixologist, but four cups of wine on Passover is no joke. It’s time to get serious about what we’re boozing with. This year all of us high-functioning alcoholics can rejoice because Patron is now kosher for Passover. Shots! Margaritas! Unnecessarily complex and overly expensive cocktails! It’s all within our reach this year.

“The beauty is that there have been many exceptional wines for Passover, but kosher for Passover spirits have been lacking,” said Lee Applebaum, the Global Chief Marketing Officer of Patron Spirits International.”It feels like we’ve been put in the penalty box during Passover.”

Patron tequila has been kosher certified since 2007, but not kosher-for-Passover. “Our goal is to offer our drink to as many of-age consumers as possible and we wanted the ability to offer this to religious Jewish consumers,” Applebaum said. “The certificate was issued in July of 2016, but the labels have only come out recently. To acquire the label, the tequila had to be watched by an Orthodox Jew all the way from the harvesting of the agave to the bottling process.”

Tequila is North America’s oldest distilled spirit. Spicy, with a pungent smell and an agave influenced taste, this drink is just as strong in wood flavors as it is in alcohol. It can only be made from one species of plant and takes on the characteristics of the place in which it was grown. Altitude matters.

The heroes down at Supervisores en Calidad Kosher, always looking out for us, have taken it upon themselves to make Patron accessible to everyone this Passover, from your black-hat wearing Yeshiva bochur to your UCLA sorority-gal daughter.

“Passover is a wonderful celebration,” said Applebaum. “Doing it with great, wonderful food and drink is even better.”

Bring out the salt and limes, because this Passover is about to get a little more exciting!

Try some classic Forward recipes with your new choice of libation:

Shira Feder is a writer for the Forward. You can reach her at [email protected]

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.

Now more than ever, American Jews need independent news they can trust, with reporting driven by truth, not ideology. We serve you, not any ideological agenda.

At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and the protests on college campuses.

Readers like you make it all possible. Support our work by becoming a Forward Member and connect with our journalism and your community.

Make a gift of any size and become a Forward member today. You’ll support our mission to tell the American Jewish story fully and fairly. 

— Rachel Fishman Feddersen, Publisher and CEO

Join our mission to tell the Jewish story fully and fairly.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.