Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
News

A ‘Personal,’ International Trip in High Campaign Season

As election season shifts into fever pitch, Carly Fiorina returned from Israel last week. And her trip was … personal?

That’s what her aide told the L.A. Times before she left. But unless you’re, say, Madonna, personal trips generally don’t involve meetings with VIPs like Tzipi Livni, Shimon Peres, and Benjamin Netanyahu, right?

Fiorina, the Republican candidate facing incumbent Jewish Democratic Senator Barbara Boxer for a California U.S. Senate seat, traveled to Israel for four days. The trip was funded and organized by the Republican Jewish Coalition. She returned just as the Rasmussen Reports released a new poll that gave her 48% of the vote, putting her one percentage point ahead of Boxer.

What separates the personal from the political? “It’s personal—that means it’s not political,” answered Matthew Brooks, the executive director of the RJC, who helped organize Fiorina’s trip. He elaborated: “It’s not about her campaign or winning votes. It was not open to the press. There were no campaign activities or politicking. It was strictly an educational trip for her and her husband, and their opportunity to visit a city that’s important for them to visit.”

It seemed an odd time for a personal trip: Fiorina had just emerged from a debate with Boxer. Fiorina, a former Hewlett-Packard CEO, has come under fire from pro-Israel groups for HP’s shipments to Iran during her leadership there. (Fiorina has criticized Boxer for her alleged silence on Iran’s threat; Boxer’s campaign rebutted that claim, pointing to Boxer’s Iran statements). And Fiorina is now running neck-and-neck against a Jewish senator.

Some Jewish political insiders aren’t so sure. “Personal?” asked Doug Bloomfield, who has worked as AIPAC’s legislative director. “That’s bubbe meises, pure and unadulterated bubbe meises” – in other words, “grandmother tales” or nonsense. There is no difference, he said, between personal and political — not during a campaign, at least. At AIPAC, Bloomfield said, he shepherded several candidates through similar trips. Their purposes, he said, were to establish a relationship between a politician and the organization; for education; and “for the politician to establish bona fides” and claim credibility.

Senator John McCain and then-Senator Barack Obama took similar trips through Israel in 2008. Ten years before that, George W. Bush, then governor of Texas, traveled there as well – on the first such itinerary organized by the RJC, Brooks said. This cycle, Brooks said RJC also played travel agent to Pat Meehan, candidate for Pennsylvania’s 7th Congressional District.

The word personal, according to M.J. Rosenberg, a former AIPAC operator turned Media Matters Action Network fellow, only means that the costs didn’t come from the campaign’s budget. He dismissed the notion the trip was unrelated to vote-seeking. “Everything she now does has to do with vote-seeking,” he said.

But Rosenberg doubted the trip would help much. “It’s just inoculation,” Rosenberg said, “to show she’s just as pro-Israel as this long-time established pro-Israel Jewish lady.”

Fiorina’s campaign declined to comment on the trip.

A message from our Publisher & CEO Rachel Fishman Feddersen

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.

We’ve set a goal to raise $260,000 by December 31. That’s an ambitious goal, but one that will give us the resources we need to invest in the high quality news, opinion, analysis and cultural coverage that isn’t available anywhere else.

If you feel inspired to make an impact, now is the time to give something back. Join us as a member at your most generous level.

—  Rachel Fishman Feddersen, Publisher and CEO

With your support, we’ll be ready for whatever 2025 brings.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.