Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
Make a Passover gift and support Jewish journalism. DONATE NOW
News

‘Dislike’ This! Bibi’s Post Deleted by Army

When then IDF Spokesman Avi Benayahu told the Herzliya Conference that Prime Minister Benjamin Netanyahu had ordered his unit to train soldiers to be “new media warriors,” he probably never imagined that a year later one of those keyboard warriors would brazenly block the prime minister on Facebook.

Netanyahu has a number of Facebook pages: three official pages representing “The Prime Minister of Israel,” in Hebrew, English and Arabic, which are run by editors inside the Prime Minister’s Office, as well a political page run by Likud party spokespeople.

Two weeks ago, Haaretz reported on a successful campaign to promote the latter page, which managed to recruit an additional 20,000 fans. Seeking to expand the page’s exposure, organizers of the campaign posted comment containing a link to Netanyahu’s political Facebook page on the IDF’s new Facebook page, which has managed to win some 93,000 fans since it was created about a month ago.

However, one of the page’s editors, a soldier in the IDF Spokesman’s new media department, decided that the comment violated the page’s comments policy, which forbids “curse words and improper messages” – a broad enough definition to include political messages. IDF soldiers are forbidden from engaging in any sort of political discussions while in uniform.

After rejecting the comment, the soldier decided to report the fact on his personal Facebook page. “Today Bibi left a comment on the IDF’s [Facebook] page asking people to ‘like’ him. I banned him for expressing a political message on the page.”

For more, go to Haaretz.com

This is a moment of great uncertainty. Here’s what you can do about it.

We hope you appreciated this article. Before you go, we’d like to ask you to please support the Forward’s independent Jewish news this Passover. All donations are being matched by the Forward Board - up to $100,000.

This is a moment of great uncertainty for the news media, for the Jewish people, and for our sacred democracy. It is a time of confusion and declining trust in public institutions. An era in which we need humans to report facts, conduct investigations that hold power to account, tell stories that matter and share honest discourse on all that divides us.

With no paywall or subscriptions, the Forward is entirely supported by readers like you. Every dollar you give this Passover is invested in the future of the Forward — and telling the American Jewish story fully and fairly.

The Forward doesn’t rely on funding from institutions like governments or your local Jewish federation. There are thousands of readers like you who give us $18 or $36 or $100 each month or year.

Support our mission to tell the Jewish story fully and fairly.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines.
You must comply with the following:

  • Credit the Forward
  • Retain our pixel
  • Preserve our canonical link in Google search
  • Add a noindex tag in Google search

See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.