Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
Breaking News

Norway Store Chain Dumps Settlement Products

A major retail chain in Norway halted the sale of all “products originating from settlements in occupied territories,” including Ahava cosmetics.

The Norwegian pharmaceutical chain VITA, which has 160 stores throughout Norway, made the announcement last Friday.

VITA has been the main retailer of Ahava products in Norway, according to the Norwegian People’s Aid and the Norwegian Union of Municipal and General Employees in a statement on the BDS movement website, adding “this decision will be a serious blow to the sales of Ahava products in Norway.”

The VITA decision comes after a period of active lobbying from the Norwegian People’s Aid and the Norwegian employees’ union.

“The principled decision by VITA not to buy products from Israeli settlements in the West Bank is based on a position of not wanting to contribute to violations of international law,” the groups’ statement said.

The flagship London branch of Ahava cosmetics closed last September, citing biweekly demonstrations that hurt its profits.

A message from our Publisher & CEO Rachel Fishman Feddersen

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.

We’ve set a goal to raise $260,000 by December 31. That’s an ambitious goal, but one that will give us the resources we need to invest in the high quality news, opinion, analysis and cultural coverage that isn’t available anywhere else.

If you feel inspired to make an impact, now is the time to give something back. Join us as a member at your most generous level.

—  Rachel Fishman Feddersen, Publisher and CEO

With your support, we’ll be ready for whatever 2025 brings.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.