Playboy’s First Hebrew Issue Hits Newsstands in Israel
The first Hebrew language edition of Playboy magazine was launched in Tel Aviv.
The magazine was launched Tuesday, with a pre-recorded message from Playboy founder Hugh Hefner, the Jerusalem Post reported.
“I’m proud to see Playboy Israel embark on its mission to play an important role in strengthening freedom of speech, freedom of choice and freedom of the press,” Hefner said in the message during a launch party in Tel Aviv, according to the Post.
The magazine will be available in stores and on newsstands on Wednesday,
The English-language Playboy has been available in Israel for many years.
Attorney Daniel Pomerantz, an Israeli immigrant from Chicago, negotiated with Hefner for the rights for the Israeli version of the men’s magazine, and serves as Playboy Israel CEO.
The first magazine features Israeli reality star Natalie Dadon on the cover and inside, and an interview with Israeli Home Front Command Minister Avi Dichter.
Circulation of Playboy, which was founded in 1953, has dropped in recent years, to 1.5 million last year, amid increased competition.
A message from our CEO & publisher Rachel Fishman Feddersen
I hope you appreciated this article. Before you move on, I wanted to ask you to support the Forward’s award-winning journalism during our High Holiday Monthly Donor Drive.
If you’ve turned to the Forward in the past 12 months to better understand the world around you, we hope you will support us with a gift now. Your support has a direct impact, giving us the resources we need to report from Israel and around the U.S., across college campuses, and wherever there is news of importance to American Jews.
Make a monthly or one-time gift and support Jewish journalism throughout 5785. The first six months of your monthly gift will be matched for twice the investment in independent Jewish journalism.
— Rachel Fishman Feddersen, Publisher and CEO