Econ One, a LA-based firm had used a photo of Birkenau on its website. The image was removed by management after complaints. Image by Haaretz

The Los Angeles-based firm Econ One removed a photo from the Birkenau death camp from its website.

The litigation and business consulting firm had published on its website an image of barbed wire and a guard tower from Birkenau.

“Econ One was not aware that the image used in our ad to depict the movie, ‘The Great Escape,’ was an image of Birkenau,” Lisa Skylar, the chief operating officer of the litigation and business consulting firm, wrote Monday in an email to JTA. “Thank you for bringing it to our attention.

Antisemitism Notebook

Your weekly guide through the news and the noise of how rising antisemitism and disputes over how to address it are shaping American Jewish life.

Terms(Required)

I agree to the Forward's Terms of Service and Privacy Policy

Email(Required)

“We immediately removed the picture once this brought to our attention.

“It is not appropriate to use such an image in an ad campaign.in its advertising.”

Employees of the Auschwitz-Birkenau State Museum had noticed the image on Friday. The museum consulted with its lawyers, Bartosz Bartyzel, a museum spokesman, told the Gazeta Wyborcza newspaper.

“Using Birkenau is disgusting and immoral,” Bartyzel said.

The text under the photo read: “Great work is the only kind that’s okay with us. It takes management of the entire work process. Communicating with clients every step of the way. Committing to a budget, then keeping expectations aligned with what’s really happening so there are no surprises. And efficiently staffing each case to keep costs down. Because when it comes to client service, okay… just isn’t. At least not for our clients.”

A message from our CEO & publisher Rachel Fishman Feddersen

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.

The coming year promises to be filled with more complex and historic developments. We are entering an era where independent, fact-based Jewish journalism will be more important than ever. We need to be ready for whatever 2025 will bring, and with your help, we can be.

We’ve set a goal to raise $260,000 by December 31. That’s an ambitious goal, but one that will give us the resources we need to invest in the high quality news, opinion, analysis and cultural coverage that isn’t available anywhere else.

If you feel inspired to make an impact, now is the time to give something back. Join us as a member at your most generous level.

—  Rachel Fishman Feddersen, Publisher and CEO

With your support, we’ll be ready for whatever 2025 brings.

$36 $500

$120 $180 Other amount