Consulting Firm Econ One Removes Birkenau Image from Website
Graphic by Angelie Zaslavsky
The Los Angeles-based firm Econ One removed a photo from the Birkenau death camp from its website.
The litigation and business consulting firm had published on its website an image of barbed wire and a guard tower from Birkenau.
“Econ One was not aware that the image used in our ad to depict the movie, ‘The Great Escape,’ was an image of Birkenau,” Lisa Skylar, the chief operating officer of the litigation and business consulting firm, wrote Monday in an email to JTA. “Thank you for bringing it to our attention.
“We immediately removed the picture once this brought to our attention.
“It is not appropriate to use such an image in an ad campaign.in its advertising.”
Employees of the Auschwitz-Birkenau State Museum had noticed the image on Friday. The museum consulted with its lawyers, Bartosz Bartyzel, a museum spokesman, told the Gazeta Wyborcza newspaper.
“Using Birkenau is disgusting and immoral,” Bartyzel said.
The text under the photo read: “Great work is the only kind that’s okay with us. It takes management of the entire work process. Communicating with clients every step of the way. Committing to a budget, then keeping expectations aligned with what’s really happening so there are no surprises. And efficiently staffing each case to keep costs down. Because when it comes to client service, okay… just isn’t. At least not for our clients.”
Why I became the Forward’s Editor-in-Chief
You are surely a friend of the Forward if you’re reading this. And so it’s with excitement and awe — of all that the Forward is, was, and will be — that I introduce myself to you as the Forward’s newest editor-in-chief.
And what a time to step into the leadership of this storied Jewish institution! For 129 years, the Forward has shaped and told the American Jewish story. I’m stepping in at an intense time for Jews the world over. We urgently need the Forward’s courageous, unflinching journalism — not only as a source of reliable information, but to provide inspiration, healing and hope.
Support our mission to tell the Jewish story fully and fairly.
