Garnier Cosmetics Backs Off Pro-Israel Giveaway
The Garnier cosmetics and toiletries firm is facing a boycott threat over a donation of personal care products to female Israeli soldiers serving in the current Gaza operation.
Garnier, owned by L’Oreal, has faced a backlash after their donated products were distributed in care packages by the StandWithUs Israel advocacy group. The products were donated by Garnier Israel.
The care packages were publicized on the StandWithUs Facebook page, with a “shoutout” to Garnier for its contribution.
The company on Thursday tried to head off criticism with a statement on its Facebook page, in which it disassociated itself from the donation to the IDF.
“Garnier USA is aware of recent activity in social media. It is very important to us that our fans know that Garnier worldwide promotes peace and harmony and has a strict policy of not getting involved in any conflict or political matter. Garnier was astonished to discover this in social media. After investigation, the hand-out of about 500 products appeared to be part of a one-time local retailer initiative. Garnier disapproves of this initiative managed strictly at local level and is very sorry to have offended some of its fans.”
I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.
Now more than ever, American Jews need independent news they can trust, with reporting driven by truth, not ideology. We serve you, not any ideological agenda.
At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and the protests on college campuses.
Readers like you make it all possible. Support our work by becoming a Forward Member and connect with our journalism and your community.
Make a gift of any size and become a Forward member today. You’ll support our mission to tell the American Jewish story fully and fairly.
— Rachel Fishman Feddersen, Publisher and CEO
Join our mission to tell the Jewish story fully and fairly.