Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
Breaking News

Swedish Cooking Show Yanked Over Jerusalem Reference

Israel’s ambassador to Sweden protested the pulling off the air of a cooking show because its presenter called Jerusalem the Jewish state’s “heart.”

TV4, a commercial channel, stopped airing reruns of the Israel episode of celebrity chef Tina Nordstrom’s “Tina Visiting” last month following viewers’ complaints over her characterization of Jerusalem, the news website varldenidag.se reported last week.

A spokesperson for TV4 said the footage was pulled to avoid having the show deal with political issues.

“Only under the most hateful of interpretations can this be deemed offensive,” Isaac Bachman, Israel’s ambassador to Stockholm wrote in an open letter.

“Jerusalem – Israel’s heart. Here lives the present, side by side with the past. Israel is also one of the world’s most multicultural countries. It has an incredible mix of everything,” an announcer is heard saying in the show. “Wherever you are in Israel you are reminded of religions.”

The show was first aired last year.

Bachman also disputed the assertion of a TV4 spokesperson who said the channel pulled the program off the air to avoid dealing with political issues.

Jerusalem’s significance to Israel, and Israelis and Jews’ attachment to it, Bachman wrote, is not a political issue.

Sweden is the only member of the European Union which recognizes the Palestinian Authority and Gaza as a state, which Stockholm calls Palestine.

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning journalism this Passover.

In this age of misinformation, our work is needed like never before. We report on the news that matters most to American Jews, driven by truth, not ideology.

At a time when newsrooms are closing or cutting back, the Forward has removed its paywall. That means for the first time in our 126-year history, Forward journalism is free to everyone, everywhere. With an ongoing war, rising antisemitism, and a flood of disinformation that may affect the upcoming election, we believe that free and open access to Jewish journalism is imperative.

Readers like you make it all possible. Right now, we’re in the middle of our Passover Pledge Drive and we still need 300 people to step up and make a gift to sustain our trustworthy, independent journalism.

Make a gift of any size and become a Forward member today. You’ll support our mission to tell the American Jewish story fully and fairly. 

— Rachel Fishman Feddersen, Publisher and CEO

Join our mission to tell the Jewish story fully and fairly.

Only 300 more gifts needed by April 30

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.