Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
Breaking News

SodaStream Stock Fizzes Over New Home Beer-Making System

— SodaStream, the Israeli company that brought homemade carbonated drinks to kitchens around the world, is making a bid to conquer the home pub with the introduction of Beer Bar, its first homemade brew.

The company announced the addition in a news release Monday, spurring share prices to soar, according to the Israeli financial publication Globes.

Crafting a homemade beer requires the same simple steps as making the company’s other beverages: adding a packet of flavored concentrate to freshly carbonated water, which SodaStream’s device generates in seconds. Current flavors include a variety of fruit mixes and colas.

The Beer Bar’s resulting beverage, called Blondie, is 4.5 percent alcohol by volume, which is on par with other global beers.

In the news release, SodaStream described the beer as having “a smooth authentic taste, and a hop filled aroma.”

The company announced an initial rollout for the home brewing system in beer-friendly Germany and Switzerland with plans to expand distribution in other markets later in 2016 and in 2017.

The food website Eater reported that the cost of one liter of the Blondie concentrate is approximately $3.34. One bottle of concentrate makes three liters of beer.

“We are excited to launch a brand dedicated to serving the global growing trend of home crafted beer,” SodaStream CEO Daniel Birnbaum said in the news release. “Our core carbonation technology and distribution infrastructure provide a great platform for us to extend our business into this emerging category, and we choose to do so with a dedicated beer brand.”

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.